Technology Has Changed The Fashion Week In The Future.

Rebecca Minkoff, who always likes to play an innovative role, has a new idea.

The next New York fashion week, Rebecca Minkoff is not to preview the autumn and winter series in 2016, but to show the spring series that will soon be sold in the physical store.

Rebecca Minkoff hopes to increase its exposure to social media such as Instagram and so on, so that consumers can see these new designs immediately after consumption, rather than wait for 6 months after the show.

In March, Rebecca Minkoff will make a one to one order in showroom, and invite major retailers and fashion editors to participate.

And encourage them to put new photos on Instagram and other social software.

"Based on their preferences, we will also make some adjustments."

Rebecca said.

"In general, fashion shows are used to show buyers, and the idea of passing brands.

But technology has changed the industry. "

Ken Downing Downing, vice president of Neiman Marcus, said, "consumers now have Instagram and Twitter, and also show off shows.

When they see good clothes, they rarely think of the fashion production cycle.

They saw it and they wanted it.

I often patrol.

You'll hear similar feedback. "

Ken Downing also said that Donna Karan talked about this problem for many years.

Jeremy Scott also had a similar attempt at Moschino.

To ensure that a small number of clothes can be sold in time.

In addition, Proenza Schouler in New York and Thomas Tait in London have had similar attempts.

Thailand designer Thakoon Panichgul has proposed to turn his brand into "instant display, instant reading, instant buying, instant wear" brand.

This is also the "mixed fashion cycle" discussed by Ken Downing.

He said: "we are the futurists of this industry, of course, we should think in a more modern way, but this industry is afraid of change."

Having said that, generally speaking, the main function of fashion week is to let buyers buy orders for garments in the next season.

If Rebecca Minkoff is planning to present clothing for the season in fashion week, how can we solve the problem of ordering?

Partner Rebecca is also asking: can the new mode change the traditional way of operation in fashion industry? How can retailers accept and cooperate with them?

"Many people raise questions.

Are we going to show them in video or separate orders? Or are we going to walk in the bigger theaters? Are they going to buy them on the spot when the models are finished? "Uri Minkoff, another founder of Rebecca Minkoff, said," but anyway, we can prevent one thing: fast fashion brand plagiarism. "

The design of T show is basically shipped in 30 days to 60 days, and some capsule series are shown.