Do You Know The Three Major Trends In China'S Clothing Industry?

Big businesses are busy with brand building, and small businesses are scramble for immediate interests.

Brand is the soul of an enterprise and the core power of its existence and development.

Consumers' recognition of brand means that enterprises can spend less cost to make products and services more competitive, thus gaining greater market share.

After the wave of 2015, the Chinese clothing industry will pay more attention to brand in 2016.

In particular, some enterprises, which have been fighting for many years in the market and therefore have certain industry influence, and small businesses are more urgent because of their own situation and many other factors. Therefore, the desire for immediate interests will become stronger and stronger.

For those enterprises that have the ability to build brand names, the foundation of brand building is culture. The core is product design, so as to provide products that contain unique cultural symbols of enterprises.

And the concrete landing measures of brand building are different from each other.

For example, as the leading enterprise in sewing equipment industry, Shanghai and Eagle Technology, in addition to the conventional brand building way, recently organized the "1500 tours tour of Japan, enjoying cherry blossoms", and spent nearly a week traveling around Osaka, Nagasaki and other places, with a visual feast to start the new year's first brand building campaign in 2016.

On the face of it, it seems that it is just "visiting the mountains and waters". In fact, it has also played a role in expanding the vision of partners and employees, thereby enhancing the cohesive force of enterprises. This way, as a very important way of brand building, has been favored by many group enterprises in recent years.

Although the private custom market of clothing is not mature at present, there are many problems to be solved urgently. For example, it will take time for consumers to become more and more inclined to accept and enjoy online customization service. The satisfaction degree of customer experience needs to be improved, so that consumers can achieve the problem of repeated modification caused by the effect of online customization, minimizing the problem of repeated modification caused by size inaccuracy and color inconsistency. One of the characteristics of online services is rapid response. Online apparel customization, which quickly responds to customer's customized needs, requires not only the enterprise itself, but also its suppliers to change their thinking mode, so as to enhance the rapid response capability of the entire supply chain and operate efficiently.

However, because the advent of the Internet era has actually changed all aspects of people's life. In the field of clothing, the trend towards individualization and consumption is becoming more and more obvious.

Because of this, the advantages of online customized clothing are gradually emerging.

Online customization is relatively easy to aggregate customers, providing services without limitation of time and space. The reduction of intermediate links reduces operating costs, has natural advantages on price, and can also meet individual needs.

Therefore, in 2016, with the progress of relevant technology and the improvement of the market, the custom made cake of clothing customization will surely cause the competition of the major clothing brands.

In fact, many brands have already started in this respect.

Dayang creates a customized tailor-made service for customers, and launches "C custom service"; the C2B is customized on the Tmall line, and consumers can make online volume appointments; Nike launched the "Nike+" platform to help designers design products that are more responsive to consumer needs; the US internet men's underwear brand Mack Weldon achieved 200% of total revenue and user growth in 2014.

Some famous brands like good news birds and others have launched the online private layout.

The impact of Internet and intelligent technology on the industry is more intense.

For the clothing industry, the Internet and intelligent technology are actually nested together, because the technology of clothing intelligent manufacturing also needs to integrate the Internet related technologies, such as big data, remote monitoring of the Internet, and instant data pmission of the Internet. After the integration of these technologies, the overall scheme of clothing intelligence and information clothing production has been gradually adopted by many first-line clothing enterprises, and is also recognized by the industry as the only way for garment enterprises in the future.

From a specific case, Alibaba's "double 11" trading volume in 2015 was nearly 90 billion yuan, two times that of 2014.

"Double 11", which seems to have been hyped out by the Internet, has become a global carnival. It is worth noting that the "double 11" products are mainly garments.

Of course, the invasion of the Internet industry is not only reflected in the "double 11".

Although the Internet is right

The role of (other industries) is not necessarily as huge as some Internet fanatics are boasting about, but the Internet does provide a new mode of business for the traditional clothing industry, which requires the clothing industry to rationally define the Internet. In particular, with the "Internet +" mode, many successful precedents have been made in the application of many garment brands, we have reason to believe that the full application of the "Internet +" mode in garment industry is an inevitable trend.

But the application of "Internet +" mode in garment industry can not be simply interpreted as opening a shop on Jingdong or Taobao. It should be a completely new thinking mode, that is, making full use of the internet tool, making better use of the Internet and related technologies, making the efficiency and quality of garment production and service more in line with the requirements of intelligent and information-based production of "industry 4".

For instance.

ZARA's supply chain system responds quickly and efficiently. It takes only 7 days from design to putting clothes on the counter to sell, while the Chinese garment industry usually takes 6~9 months, and the international brand name is 120 days.

ZARA itself has 9 garment factories, from new planning to production and production, and can be completed within a week.

If we study it carefully, we can see that ZARA can react quickly, and its decisive influence on smart clothing manufacturing technology is also imaginable.