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    Garment Enterprises Are Targeting Customization, And Will Enter The Foreign Market Next Year.

    2015/12/19 9:03:00 68

    Traditional Clothing EnterprisesClothing CustomizationPformationFast Fashion Brand

    Like the jigsaw puzzle, the collar, sleeves and buttons are combined to form a 3D garment model for shirts. If the details of the garment are not fit enough, the parameters can be modified, and the system will generate different types of ready-made clothes by logical calculation.

    This is the custom customization system developed by Guangdong Bi Lang Network Technology Co., Ltd., which has been independently researched and developed for three years.

    The customization process sounds simple, but behind the traditional garment technology and IT programming tens of thousands of running in and overthrowing.

    In recent years, clothing orders are few, and hundreds of thousands of orders are normal. Guangdong Bi Lang Network Technology Co., Ltd. (hereinafter referred to as "Bi long") has passed.

    Garment customization

    Breaking the situation, at present, the clothing customization system has been running on several cities in China.

    At the same time, Bi Lang is the 12 fastest growing company in the United States, Dongguan, Shang Rui, 500.

    Electronic Commerce

    After 3 months' cooperation, the system will be launched in the European and American markets, and the order will be digested in the near future.

    Mobile APP direct docking factory

    Wenhua garment factory, located in Houjie, Dongguan, started construction in 1985. It was the first group of garment enterprises in Dongguan. It had worked for more than ten international brands such as Cortefield, G2000, Luca Dillon, ZARA and so on. The peak annual garment production reached 2 million pieces.

    With the rising cost of raw materials and labor, and the impact of southeast and fast fashion brands, the business of traditional garment factories is declining.

    "I don't want to do all my life, but I can only earn a little profit in the end."

    Wang Dameng said.

    Wang Dameng, one of the heads of Wenhua garment factory, was not willing to work as a foundry in 2012. He set up a two patent system with Jinan University alumni Feng Canquan founded by his company.

    {page_break}

    The two systems include the front-end APP patent customization system and the intelligent pattern production system.

    APP provides personalized and self-designed menswear custom integrated online shopping platform. On this APP, it only needs to match any material base of massive collar, sleeves, buttons, fabrics and so on. It designs a satisfactory style, and customize the system through tens of thousands of combinations. The system will automatically produce a 360 degree 3D rotation model, so that consumers can see the effect of garments before receiving the garments, and achieve the "one person, one board" personalized product.

    After APP orders, the order information is immediately pmitted to the back end of the factory. At this point, the intelligent pattern generation system starts immediately, reads the order data autonomously, assigns the materials and production processes, and so on. A clerk can complete the work that a lot of manpower can complete before.

    In the production process, each custom product has its own electronic tag, and consumers can monitor the process and process on-line.

    Wang Dameng said that through the two systems, the "two points and one line" of design and production can be eliminated, and the intermediate links can be eliminated, and the finished products can be delivered in the fastest 6 hours.

    Pattern master experience human-machine interaction

    In fact, as early as 2004, Wang Dameng had access to customized production, but then ended up.

    At that time, a well-known large clothing group in Shandong wanted to try to customize the market, and found the cooperation of Wenhua garment factory and pported a large quantity of cloth to Wenhua garment factory.

    There is only one item per order, but it is frequent.

    "At that time only wanted to add a service, try it."

    Wang Dameng said that after one month's cooperation, the pattern master was busy, and the workers did not want to do it.

    "On the one hand, it can not solve the problem of efficiency, on the other hand, because on the assembly line, workers are only responsible for one process, and this customized mode requires a worker to complete multiple processes, contrary to the production rule of the large pipeline at that time."

    Wang Dameng said that the customized production 10 years ago can not solve the problem of high production cost and long delivery time, and customization can only be a small part of high-end people's exclusive products.

    In recent years, however, orders have become increasingly diverse.

    Wang Dameng found that an international brand's OEM orders were tens of thousands. Now hundreds of orders and thousands of orders have become normal, which allows him to restart the research and development plan for customized production.

    "Bad shape doesn't make it look good."

    Wang Dameng said that from the order of the guests to the production department, the figure and demand of each person are different. Only experienced paper master can do it well.

    In view of the intelligent pattern problem, the pattern master of Wang Da Meng let Wen Hua garment factory will discuss with IT R & D personnel all day and modify the plan, hoping to use computer language instead of paper pattern master to draw patterns.

    {page_break}

    "The design of the pattern is very complex, and every detail has its own logical relationship."

    Wang Dameng said, for example, the design of sleeves, how to connect dots and dots, how to connect dots and lines, and how to adjust the dots according to the needs of different shapes according to the requirements of ergonomics.

    In this project, the running in between IT company and pattern master has been carried out for three years, and more than 10 thousands of program source commands have been pcribed.

    "After the system was developed, the programmer who helped me develop the system told me that he could turn to be a skilled paper worker."

    Wang Dameng said.

    Wang Dameng said that in the past, a pattern master could only make 10 patterns a day, and the monthly salary was around 10000 yuan, and the professional pattern master was also hard to find.

    Now, with the port output, the pattern master is not only unemployed, but only needs to proofread whether there is any mistake in the drawings, and realizes the man-machine interaction, which greatly reduces the cost of communication and error.

    Transformation of enterprises to service manufacturing

    Compared with similar clothing prices, the price of private suits and shirts made by Bi Lang APP is 30% to 50% lower than that of similar products.

    Wang Dameng introduced that Bi Lang can customize 90% of the design on the market. It can be independently designed by jigsaw style, and can also be selected from the pre designed styles of professional designers.

    Wang Dameng also set up offline experience stores, allowing shop advisors to teach tailored tailor-made essentials to collect customer's clothing data.

    After entering the customized market, Wang Dameng said that 80% of the production line of Wenhua garment factory will continue to do foundry work, and 20% of the production line will be responsible for customizing the market.

    Through customized platform, share orders and technology to achieve supply chain services.

    At present, the customization system is also expanding the foreign market.

    Wang Dameng said that he has signed a cooperation agreement with Dongguan Shang Rui Agel Ecommerce Ltd. In about 3 months, the custom system will be launched in Europe and the United States, exporting the custom made shirts made in Dongguan to foreign markets such as the United States, Italy, Britain, France and Australia.

    Wang Dameng said that the overseas custom market is also a big data blue ocean. Using APP's big data function, it can realize the interconnection of global orders. The data not only butt up the local Wenhua garment factory in Dongguan, but also will close the factory near the order location to produce.

    Wang Dameng said that today, the APP system of Bi Lang's clothing customization has become stable and mature, but it needs constant testing.

    According to Wang Dameng, next year's custom platform will also increase POLO shirts and T-shirts. In the future, it will also enter into women's clothing, continue to expand the clothing database, and design products and improve the system more specifically.

    "Traditional garment enterprises have already challenged the development of customized and flexible production. In the future, we can also export port data technology to others and pform to service oriented manufacturing."

    Wang Dameng said.

    Bright spot

      

    Traditional clothes making

    Handicraft "Gui pull" is widely used.

    Customized batch production is all about industrial taste, not craftsman flavor. Do many highly respected people still prefer manual sewing?

    In this regard, Wang Dameng said, for suits and shirts, custom or clothing, insiders can see at a glance, this is because of a revealing meticulous and tender traditional clothing handicraft - "back to pull" skills.

    In the past few years, Wenhua garment factory has required the "Gui pull" process for the international large scale foundry.

    "The art of drawing is to make your shoulders, chest and waist meet the curve requirements of the human body."

    Wang Dameng said, "can be simply understood as: the machine is made of plane clothes, and the" draw back "is the three-dimensional clothing.

    For example, the collar has a smooth inner line and a few flat clothes. The shoulders are full, and the garments are flat. The sleeves are slightly curved, slightly tilted, and the machines are straight and straight.

    "If you want to pull it out, like the front piece, back, shirt collar and collar, the craftsmen will finish it first, and then the remaining process will be handed to the assembly line."

    Wang Dameng said that the custom-made clothes after the treatment were different after wearing them.


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