Cross Border Electricity Providers Start Christmas Strategy

In the face of Christmas node, what is the performance of a public electricity supplier? Reporters learned from Jingdong, Alibaba and other e-commerce platforms that the domestic e-commerce platform for cross border shopping areas had not launched large-scale promotional activities during the Christmas season.

In this regard, AI media advisory director Zhang Yi analysis pointed out that the domestic electricity supplier early in the "double 11", "double 12" released a large number of concessions, followed by the Lunar New Year node, so there will be no big action in the near future.

By contrast, Amazon's "offshore outsourcing" is more positive.

China has revealed to reporters that the platform will introduce more diversified categories, rich international brands and exclusive products.

According to Yang Jiawei, founder of Guangzhou's Liwei electronics, which concentrates 50% of its business on overseas shopping platforms such as Amazon this year, "the amount of overseas orders during Christmas is more than three times of domestic sales, plus the earlier" black five "promotion, we have been busy buying overseas in December.

More and more people are investing in cross-border electricity providers, which will change the domestic electricity supplier environment.

Ms. pan, who is fighting cross-border electricity providers from Taobao, has opened a studio in Haizhuqu District.

According to its disclosure, although Amazon, eBay and other overseas e-commerce platforms require a lot, but for sellers, it is still "blue ocean".

Ms. pan told reporters that the turnover of her studio was 80 thousand yuan in the same period last year (mid November 2014 to December 31, 2015), and she thought it could go further this year.

Monopolize

The show network promotes its Christmas theme through "TOP10".

Reporters learned that luxury brands Bvlgary, Cartier, Chanel and others have launched the latest products in the selected area, and their discount rates are similar to those in Europe.

In order to cater to the hot topics of the west, the show also launched the movie and TV drama heroes and heroines, such as "007: the specter party", James Bond's favorite cashmere brand N.peal and so on.

According to the data survey of "2015 cross-border e-commerce trend report" released in mid December by Amazon China, nearly 80% of the domestic consumers of Hai Tao ethnic group concentrated below 35 years old, reflecting the younger generation of online shoppers.

In addition, over 90% of users have bachelor's degree or above, and over 50% users have more than 5000 yuan monthly income level.

CEO, Ji Wen Hong, said in an interview with reporters.

The increasingly large user layer quality determines that people have higher requirements for cross-border electricity suppliers, such as quality assurance, the latest style, differentiated products, etc.

Meticulous operation and recommendation are opportunities for cross-border electricity suppliers.

Ji Wenhong said at the same time: "the market will soon start shuffling. There is no commercial value through subsidies and sales, and the future is an electronic business platform that can really provide excellent value and high quality of service."

In 2015, known as the year of China's cross-border electricity supplier outbreak, according to the 2015 (above) China e-commerce market data monitoring report released by the China Electronic Commerce Research Center, China's cross-border e-commerce pactions in the first half of 2015 amounted to 2 trillion, an increase of 42.8% over the same period last year.

The Ministry of Commerce predicts that in 2016, China's cross-border e-commerce import and export volume will reach 6 trillion and 500 billion yuan. In the next few years, the proportion of cross-border electricity providers to China's import and export trade will increase to 20%.