Taobao Also Played A "Look At Temperament" Strategy.

Since double eleven Tmall has set a 91 billion 217 million turnover, it seems that Ma Yun's father has lost interest in sales figures.

However, unlike Tmall, who is taking the international high cooling route, Taobao is ready to play a "look at temperament".

This brand, which has been in operation for twelve years, adjusts its strategy after the double eleven. It also wants to use the attitude of younger brand, and enter the dialogue between the "young people" after 90% or even 00 of the main force of consumption.

No matter how big this year's Taobao data is, we try to create a younger Taobao with more interesting external images and all kinds of gaudy ways.

In order to arouse customers' enthusiasm for shopping, Taobao's marketing strategy has been adjusted to "fun" as the main player this year. After all, two dozen of them are close to double eleven, which is less attractive to the chop hands and less exciting.

So in December 1st, Taobao pioneered a different MV advertisement.

In MV, fashionable men and women sing and dance, and lyrics are the most popular network this year.

The collection is "snake essence disease", "friends circle poison", "cut off the bag" and so on.

And in this MV, we can clearly identify four leading characters: geek boy, girl who likes to buy bags, girl who ate food and sports boy.

Such CP is also basically consistent.

The use of the crowd.

"Unlike the double eleven, consumers stroll Tmall for the brand. When it comes to two or two, Taobao hopes to attract people with the joy of shopping."

"When you shop in Tmall, you have more contact with the brand, while in Taobao, the relationship you have contacted is closer to consumers."

Taobao marketing director Xia Ji said.

Well, playing the young new.

"Taobao, in addition to TVC, has more energy.

This year, two dozen shopping homepages are set up as a Surprising City. According to the sales data, Sepp Les has created a variety of channels to cater for young people's shopping preferences.

However, universal Taobao is not the only thing.

In addition to online and offline, Taobao has opened a mobile grocery store "N" in the four cities of imperial capital, devil City, Hangzhou and Chengdu, and has also opened interactive games.

For example, Chengdu experience shop can use 300 different mahjong base the Great Wall, the Hangzhou experience shop can watch movies in all kinds of pillows.