How Should We Consume Rationally In The Coming Of The New Consumption Era?

"6. 18", "double 11", "double 12", "black Friday"...

Shopping day is more and more, "sweeping", rural Taobao, global shopping...

Where can you spend your money in the "new consumption era" where thumb thumbs can be purchased? How can we buy it in the future? Let's calculate this consumption account.

Mobile terminal: consumer battlefield

"Unexpectedly, even the roadside shoes repair stalls and grocery stores can be swept away."

The recent shopping experience has led Ms. Wang of Beijing to feel the change of consumption patterns.

Today, mobile terminals have become an important way of consumption.

Take this year's "double 11" as an example, Alibaba data show that mobile end trading contributes 68%, much higher than last year's 45%.

Suning mobile terminal sales increased by nearly 70% over the same period last year.

CDI, a consultant directly under the Ministry of industry and information technology, published a forecast in November, saying that the number of China Mobile Internet users exceeded 875 million, and the consumption of information based on the mobile Internet has become the most active area of innovation.

[future] at present, the network speed up and downpayment are being pushed forward, and the three telecom operators have basically completed the fixed broadband tariff reduction.

With the popularity of 4G, the mobile Internet will further open up the blue ocean of consumption in the future.

Hai Tao: shopping "tentacles" reach the world.

From the past a small number of people choose to buy, and now the whole nation "sea is hot", the development of cross-border electricity providers, so that people's shopping "tentacles" longer and longer.

This year's "double 11" has become the key point to detonate the annual "sea fishing".

Alibaba data show that more than 30 million of consumers buy international brand goods, and 10 overseas businesses and brands have a turnover of tens of millions.

Imported maternal and infant products, imported milk and imported beauty make a new record.

The shock wave of consumption has even shocked foreign business tycoons.

Amazon extended the "black Friday" time from the past 2 days to 18 days, and eBay joined the promotion of "double 11".

Since the beginning of this year, the policy of promoting cross-border electricity providers has been "red envelopes".

The general office of the State Council issued the guiding opinions on promoting the healthy and rapid development of cross-border e-commerce, and the construction of China (Hangzhou) cross border e-commerce comprehensive pilot area has been steadily advancing.

The Ministry of Commerce predicts that in 2016, China's cross-border e-commerce import and export volume will reach 6 trillion and 500 billion yuan.

[future] the central economic work conference proposes to speed up the negotiation of FTA and investment agreement.

The strategy of "one belt and one road" is also steadily advancing. With the introduction of new initiatives to promote cross-border electricity development jointly launched by ministries and commissions, we believe that the scope of "Hai Tao" will be greater in the future and overseas purchase will be more convenient and fast.

Go out to use taxi software, eat with "hungry" APP ordering, online group buying movie tickets, mobile phone booking fitness and education training courses...

With the advent of the new consumption era, service consumption has risen rapidly.

This has become a major feature of this year's "double 11" shopping.

In Tmall, 5000 BMW 4S maintenance packages were sold out in less than 2 minutes; in Suning, sales of financial products broke through 15 minutes, and Suning film and television public raised 68 million 350 thousand yuan.

In November this year, the general office of the State Council issued the "guiding opinions on accelerating the development of the life service industry to promote the upgrading of consumption structure", and put forward the development of 10 fields, namely, the development of residents and families, health, old age, tourism, sports, culture, law, wholesale and retail, accommodation and catering, and education training.

The service industry is gradually becoming the main engine of China's economic growth.

With the further increase of disposable income, consumer spending on fitness, interest cultivation, overseas travel and domestic services increased.

[future] the "13th Five-Year plan" proposal put forward that the consumption structure upgrading should be driven by the expansion of service consumption, coupled with the structural reform of supply side, and the deep integration of Internet and consumption, the types of service consumption will be richer in the future, and the experience will be more optimized.

During the double 11 period this year, the villagers of Zhong Zhen Village in Pingyang County of Zhejiang province bought a Porsche car worth about 500000 yuan by online shopping, and became the largest one of "double 11" and "village Amoy".

The rural market is becoming a new blue ocean to tap the potential of China's consumption.

Alibaba, Jingdong, Suning and other domestic e-commerce giants began to accelerate expansion to the countryside.

Among them, Ali launched the "thousand counties and ten thousand villages" plan at the end of 2014, plans to invest 10 billion yuan in 3 to 5 years, establish 1000 county-level operation centers and 100 thousand village service stations, and dig up the rural consumption market.

The expansion of rural consumption market is closely related to the increase of farmers' income.

According to the National Bureau of statistics, the average per capita income of rural residents increased by 1.1 percentage points over the first three quarters of this year.

[future] with the landing of various rural consumption policies, the infrastructure and circulation network of rural areas will be further improved. The "last mile" problem that will restrict the development of rural electricity providers will be improved. In the future, farmers will enjoy more bonus from online shopping, and more special products will be exported to the outside world.

In 2015, intelligence and green consumption became the key words in the new normal economy.

In many large supermarkets, using mobile phones to scan the two-dimensional code on the price tag of vegetables or meat will show a series of information such as the traceability code, origin, brand and retail links, so as to realize the tracing and verification of the whole industry chain.

"Double 11" only 6 minutes and 28 seconds after the start, the sale of Meizu Tmall flagship store has announced a breakthrough of 100 million yuan.

China has become the world's largest consumer market for smart phones. According to the latest report released by IDC, China's smart phone shipments may exceed 450 million next year.

IDC's report shows that smart watches will boost the growth of global wearable device shipments.

By 2019, the number of wearable devices will reach 214 million 600 thousand, and there will be more new wearable devices in the future.

Sales of new energy vehicles are also increasing.

China Automotive Industry Association data show that in 1-10 months of this year, China's overall vehicle sales increased by 1.5% compared to the same period last year, reaching 19 million 278 thousand and 100 vehicles, of which the sales and sales of new energy vehicles increased by 2.7 times and 2.9 times respectively.

[future] the "13th Five-Year plan" proposal put forward the basic role of consumption in growth, expanding consumption of residents, and guiding consumption to move towards intelligence, green, health and safety.

With the improvement of consumers' pursuit of consumer quality, it is foreseeable that sales of information products and smart wearable devices will continue to rise in the future, and the concept of green consumption is deeply rooted in the hearts of the people, driving the sales of related products to rise.