Electricity Supplier Serious Impact On The Existence Of Shops Hard To Survive Department Stores Killed Many

In recent years, the electricity supplier market has been booming, while the shops are seriously affected by the electricity supplier, and business is becoming more and more difficult.

Influenced by the rapid development and expansion of e-commerce, there are new adjustments and changes in the retail format structure, business mode and overall structure.

The Malaysia department store, Parkson business group, which has the reputation of the first foreign capital, has been caught up in the storm.

Following the announcement of the closure of the East Fourth Ring store in Beijing, the only store in Tianjin will be closed in March 31, 2015.

Public information shows that since 2012, Parkson has closed at least 8 stores.

Behind the massive closes, the performance of Yum group was not satisfactory. The decline in performance and profits in the three consecutive years led to the pformation of the once glorious department store.

As in September 2012, Parkson launched its online shopping mall. In 2015, Parkson announced that it had established a joint venture with the Malaysia catering brand AUM through the wholly-owned Affiliated Companies Baisheng Commercial Co., Ltd. to develop catering business in China.

Self analysis: Parkson has been planning the online shopping channel, but unfortunately the company has limited control of brand resources and has not yet been involved in large scale.

External evaluation: in addition to external environmental reasons, Parkson group did not adapt to changes in the market and environment in time, and the fundamental reason for the failure of the business model or the frequent withdrawal of stores was.

After about four years of decline, sales of M&S, the largest chain store in the UK, grew for the first time.

Martha stores revealed that sales of daily articles grew by 0.7% year-on-year in the 13 weeks ended March 28th, ending a 14 consecutive quarter of decline.

But it has to be pointed out that since the share of the Chinese market in its international business is not significant, Martha stores recently confirmed that it will close 5 of its 15 stores in China by August 2015.

Self analysis: "we made a careful assessment of the two level stores in the second tier cities around Shanghai, and found that our brands were not well known in these areas. Therefore, we decided to close the five tier two stores in these areas, thereby enhancing their strengths and focusing on the future development of China's business."

External evaluation: "Martha moved the British model from the beginning, and Martha stores sold their own brands.

But we really know that Martha's department stores are all twenty or thirty year old young people, and the clothing in the shop is more suitable for people over forty years of age in China, so its brand positioning and clothing are a little different.

Since 2008, Beijing Hua Tang, which is addicted to price wars, has hardly made much profit.

The closure of the Beijing market is due to the lack of characteristics.

Compared with the Chengdu market, the gap between the two is constantly widening.

Last year, Hua Tang added another son to the Chengdu market. There will be a new store this year.

On the contrary, in the past year, the Beijing market closed 4 shops in Wangjing, Xizhimen, Beiyuan and right gate.

Self analysis: Beijing Hua Tang missed the best change period in 2007-2008 years, which also caused many excellent suppliers to leave them.

The Beijing hall will completely abandon its previous price war strategy and turn to the pursuit of quality stores.

4, Shang Tai Department Store: the closure of Chengdu stores means that the Thailand department store brand has not been covered by the Chinese army.

In 2010, Shang Tai Department stores opened its first store in the Mixc, Hangzhou.

After a year, he followed the Mixc to the Shenyang market.

In June 12th and December 31st last year, Shang Tai Department stores closed the two stores respectively.

The Chengdu store, which is closing down next month, is the third store in the Chinese market of Shang Tai Department store, which has been in business for less than three years.

It is understood that the city of Vientiane, Chengdu

There are 5 stories, with an area of 20 thousand and 900 square meters.

After the recovery of the area, Chengdu the Mixc will create the fashion space for the region to be presented in the form of composite formats.

Self analysis: Shang Tai Department Store signed a three year cooperation agreement with the Mixc. If it continues to stay behind, it will be converted to the leasing business mode. After cost accounting, it will not be cost-effective.

At present, China has decided to suspend business in the region, but will continue to focus on the Chinese market and enter the shopping center or acquisition again at the right time.

External evaluation: for the foreign department stores that are developing rough in the Chinese market, the current industry pressure and market environment are even more difficult.

In a comparative analysis of the closed stores of domestic and foreign department stores last year, the number of foreign department stores closed to 57.89% was 15.78 percentage points higher than that of domestic department stores.

From the point of view of urban distribution, the tier cities and coastal cities are higher than those of inland cities.

Because of the fierce competition in the North Canton and Shenzhen commercial market, some later chose the breakout plan for the second tier cities.

But from the present point of view, the effect is not ideal.

5, Wanda Department Store: close down 10 stores and compress some floors.

Wanda stores, which are closed, are located in cities such as Ningbo, Qingdao, Shenyang, Wuhu and so on, while Wanda Department stores, which compress the department stores, are located in Wuxi, Xiamen, Qingdao, Yantai, Changzhou and so on.

At present, some stores have started adjustment.

External evaluation: the pressure of investment in new urban areas and small and medium-sized cities has made Wanda have to build its own main store brand as the main store to ensure "investment support" and even "fill in the field".

In addition to Wanda's department store, Wanda cinema, Wanda Hotel, Wanda Baby King and big singer KTV, these main shops have second profit opportunities when they are positioned to support investment.

The cross subsidized benefit pfer is also one of the focuses of Wanda Group's business segments and formats, which has been criticized repeatedly in the process of listing.

6, Le Hui Department Store: closing the last store.

Tianjin Jin Le Hui Department Store ceased operation in May 10th.

After closing, it means there will be no more department stores in the market.

The 1-4 Department of Jinle department store will be closed, and the catering section of the 5 floor and the 1 floor will continue to operate.

Jin Yao Holdings has built three stores in Tianjin, Beijing and Chongqing. The stores in Chongqing and Beijing have been closed in April 2010 and March this year.

External evaluation: from the external environment, with the change of consumer habits, shopping centers that focus on experiencing formats have diverted traditional department stores. On the other hand, the rapid rise of e-commerce has also brought pressure on the traditional department store industry.