The Best Experience Is The Quality Of Goods In The Department Store.

Shopping centers can shout "go to department stores", and mall can claim to "go retail", even though the so-called "go" is only relative, and can not be absolute.

But you can't sell a department store. You sell a department store and go to a department store. What do you do?

Department stores can not only "go to department stores", instead, they must work hard and make great efforts in commodity management.

Of course, the characteristic is not the pursuit of completely different, otherwise it will go to the other extreme. Totally different department stores are not competitive. This has been repeatedly proven by Marsha, department store and so on.

The basic positioning brand must not be absent. The so-called "characteristic" and "differentiation" are only partial and certain. If a department store can achieve 30% difference, the differences and characteristics are basically established.

Wang Jianlin said in a very reasonable way, he said: "China is not short of demand, lack of effective supply, you have good products, do not worry about the guests."

Commodity stores are one of the main sources of experience. Effective commodity organizations are very important and there are many ways to introduce them.

First of all, self employment can solve part of the problem. Almost every department store has a large number of special sales every year. In the past, many brands were doing it. In fact, buying their own products and selling them was a good way.

Secondly, cross border purchase can also bring a part, especially in the current China, South Korea, China and Australia FTA agreement came into effect, a large number of goods imported from Korea and Australia will import zero tariff into our country. In this regard, department stores that lack sufficient sensitivity and action will lose their good opportunities.

Thirdly, it is also a kind of differentiation to do some fine features.

Face to face, sometimes it is also lost in face and face. The department stores that are small in size are better suited to all kinds of advantages.

Last,

The good things and new things emerge in an endless stream. Drones, robots, air purification products and so on can all be introduced into shops to create topics and attract eyeballs.

The key is that department stores have a pair of eyes that are good at discovering, and there should be an institutional mechanism that supports flexible decision making and quick response.

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Another important aspect is that the price should be close to the people and the cost performance is high.

Millet, one of the most mobile phone brands shipped from obscurity to the world, has launched 1100 stores in 3 years to achieve sales of over 5 billion, with high performance price ratio, and the "outbound purchase" continues to be hot. The annual "explosion buying" is over trillion, largely due to the high price of similar goods in China.

During the celebration, Yintai business group launched the "marking on the same line and double line price", which is worth learning. Cross border purchase is always hot. It is also worth learning from reducing the intermediate links and not taking the old way of agents.

The perfect combination of high quality and low price can really make people interested in department stores.

Today's consumption is becoming more rational. From "good money" to "good money" is a major feature of consumption change. Even those arrogant luxury goods have begun to depreciate.

At present, the solution is mainly to reduce prices through continuous marketing promotion, although the actual paction price of department stores is far below the price tag, but the "high price" is still being criticized.