How Should Chinese People Be Keen On Foreign Consumer Goods, Textile And Other Industries?

Why Chinese people are keen on foreign countries in recent years?

How can we promote the return of consumption? Feng Fei believes that this is because the domestic consumer goods can not adapt to the needs of upgrading the consumption structure of the residents to the middle and high-end, and there is still a big gap between the products and the quality and brand awareness and influence of foreign products.

At the same time, due to the high cost of circulation and trading links, the domestic prices of handbags, watches and cosmetics are much higher than those of foreign countries. There is also a widespread consumption psychology of "foreign food, milk powder and other safety standards higher than domestic products", which makes Chinese people scramble for foreign consumer goods.

"In recent years, the consumer goods industry, such as light industry and textiles, has maintained steady growth, playing a more and more important role in meeting domestic consumption demand and mining consumption potential."

Recently, Feng Fei, Vice Minister of the Ministry of industry and commerce, said in an interview with reporters.

From January 2015 to November, the total profit of light industry scale enterprises increased by 1 trillion and 280 billion yuan, an increase of 9.52% over the same period last year, which is 11.42 percentage points higher than the national industrial profit growth rate in the same period. It is also higher than the 4.55 percentage point increase in the main business income of light industry during the same period.

"The profit growth rate is higher than the main business income growth, indicating that the light industry efficiency has improved and the operation quality has been improved."

Wang Shicheng, vice president of China Light Industry Federation, said.

The textile industry is equally brilliant.

From January 2015 to November, the added value of the textile industry increased by 6.4%, higher than the all industrial added value level.

"From Global trade, China's textile processing industry accounts for 54% of the world's total, and textile and garment exports account for 37% of the world's total."

Gao Yong, vice president of China Textile Industry Federation, said.

From January 2015 to November, the added value of China's consumer goods industry grew by 6.4% over the same period last year, which is 0.3 percentage points higher than that of all industries.

"The added value of the consumer goods industry now accounts for 33% of the total industry, and the value of domestic sales accounts for 88.7% of the total output value of the whole industry, contributing 126% to the realization of the trade surplus, which has played a very important supporting role in the steady growth."

Feng Fei said.

"The consumer goods industry, such as light industry, must start the strategy of" three products "to increase variety, quality and brand, speed up the supply side reform, improve the supply structure, and strive to further expand consumption and promote overseas consumption reflow.

Feng Fei said.

According to the briefing, the Ministry of industry and Commerce will vigorously promote the textile industry to carry out benchmarking actions with foreign high-end consumer goods, and promote the integration of domestic consumer goods standards with international standards or export standards.

We will support enterprises such as clothing, footwear, kitchen and toilet products to adopt the international advanced standard organization to produce, carry out physical comparison between high-end consumer goods at home and abroad, and formulate improvement measures to improve the quality and grade of domestic consumer goods.

"We will work with relevant departments to guide enterprises to develop brand management system, enhance brand operation and management level, support OEM enterprises in home appliances, leather and hardware industries from OEM to independent design and independent brand development."

Wang Shicheng said that the Light Industry Federation will further expand the scope of its own brand culture, constantly enhance the brand value and the overall image of "made in China".

Our country

The low cost comparative advantage is weakening.

"The textile industry must create new competitive advantages."

Feng Fei believes that in the field of consumer goods, supply should not only satisfy demand, but also create demand.

To achieve the strategy of "three products", we should not only emphasize fundamental and revolutionary innovations, but also pay attention to micro innovation.

Feng Fei said that a large number of product innovation of foreign consumer goods is micro innovation. Through minor innovations and designs, great changes have taken place in the quality and varieties of products, thus stimulating consumers' desire to buy and realizing supply and creating demand.

To create new competitive advantages, we need to increase supply through intelligent manufacturing.

Feng Fei said that the Ministry of industry and Commerce strongly supported the upgrading and upgrading of the consumer goods industry as the main content of intelligent manufacturing.

We will give full play to the leading role of the pilot and demonstration enterprises in the field of manufacturing 2025 smart manufacturing and consumer goods in China, promote collaborative design and network customization with "Internet +", build a consumer centric Internet industry in home appliances and other industries, promote personalized customization of high-end products in clothing, footwear and other industries, and promote the quality of products from raw materials to products in food and pharmaceutical industries.

At the same time, we should also pay attention to business mode innovation.

"Only

Without the innovation of business models, it is difficult to pform technological achievements into products and form market competitive advantages.

Feng Fei believes that the current "Internet +" development is fast, providing effective technical means for business model innovation, and the textile industry enterprises must seize this great opportunity.