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    The United States Declared That Zhou Chengjian Was Coming Back.

    2016/1/18 16:42:00 29

    Mei BangZhou ChengjianBrand Strategy

    The return of Zhou Chengjian, the head of Metersbonwe, has injected the company with a strong heart.

    In January 15th, the US state clothing announced that the company chairman Zhou Chengjian and Secretary of the board of directors, Tu Ke, had been on duty in normal posts, and the company's operating conditions were all normal.

    What follows is a major asset restructuring. Zhou Chengjian, who is bent on returning to the garment industry, will reorganize to find a turning point in turning around the losses.

    In January 8th, the United States announced that Zhou Chengjian lost contact with the United States.

    Many analysts believe that this is related to the "Xu Xiang case".

    A week later, the United States announced the return of Zhou Chengjian, but did not disclose details.

    Reporters called Mei bang, customer service did not reply.

    Insiders said that although Zhou Chengjian has been reinstated, it may affect some investors and supplier based partners' confidence in Smith Barney, and the US share price and supply chain business will be hit by this. This is undoubtedly exacerbated by the loss of the US and the pformation of the United States.

    On the same day, the United States also issued a notice of major asset reorganization, which deals with the company's equity related to the main business.

    The company has promised to stop trading for no more than 30 natural days. The major asset restructuring plan will be disclosed before February 5th, and the stock will be resumed after deliberation and approval.

    In recent years, the United States has spent 525 million yuan to participate in the first private bank in Shanghai, launched the "fan" App to play business providers, raised 4 billion 200 million yuan to pform the Internet, a variety of

    Transformation

    Let the direction of the United States swing.

    At the end of 2015, at the annual meeting of Zhejiang chamber of Commerce in Shanghai, Zhou Chengjian admitted that after many explorations, it was finally discovered that clothes were the best.

    Yang said that at present, many clothing enterprises are in the predicament of poor main business. They often choose the two way: Transformation of the Internet, and the main business gradually become a sideline, such as

    Hundred round trousers industry

    Hinur and so on. The enterprises themselves have lost confidence in the confidence and management ability of the main business, so they choose to capitalization operation to maintain a good market value and share price, and then reduce their cash holdings, such as Kaiser, and so on.

    In the industry's view, Zhou Chengjian, who experienced "lost contact", returned to the track with the United States and began to fight against the background in the background of repeated pformation.

    Yang Dayun, President of UTA excellent international fashion management group, said that the loss of 300 million -4.5 billion in 2015 was a foregone conclusion. Repeated adjustments to the target and lowering the fixed amount did not make the US capital chain even more tense.

    In the current environment, the apparel business of Smith Barney is facing the internal and external troubles caused by sluggish sales and accelerated expansion of foreign fast fashion brands.

    Therefore, this planned major asset reorganization, the United States is very likely to introduce strategic investors to "fan" business and accelerate the pformation of the Internet.

    This will help enhance investor confidence in the United States and the United States, so as to refinance and meet the current development needs of the US state.


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