Now The Development Of Social E-Commerce Is In Full Swing.

Nowadays, the development of social business is in full swing, giving people a way to replace Taobao and become the mainstream mode of the next generation of commercial market.

Under the big frame of social business, all kinds of sales and marketing modes have been touted by people infinitely, micro businesses, micro businesses, communities, micro stores, micro-blog windows and so on.

For the operation of micro business, the main steps that the public recognised is to add powder, make friends circle, interact with each other, and conclude business.

Especially for interaction, many micro businesses on micro-blog are being done by people, and many electricity suppliers mean that interaction must be done and must be done.

But why did they interact with each other? They consulted several people and their opinions were different.

As far as I can see, some people are interacting. He just acts for interaction, and some people's interactions are already harassment.

To do micro business, our ultimate goal is to close the deal.

What is the purpose of interaction? Only by understanding the purpose of interaction can we maximize the effectiveness of interaction.

Li Leiting thinks there are two purposes: 1, communication, 2, increasing trust.

For different groups of people, the purpose is different.

For communication, what we want is to bring more exposure to ourselves, so that more people can see themselves.

At this time, we often interact with fans who have relatively high volume of fans.

For example, you interact with a big micro-blog V, your comments are well written, and get the forwarding of big V, so that you can let big V fans see you, and then pay attention to you.

Even if it hasn't been forwarded by the big V, the comment below micro-blog will be seen by many people because of the large number of fans of big V. As long as your comments are wonderful, you will get a lot of people's attention.

This is for the big V.

For the fans in general, we can send some fans that resonate with fans, or valuable fans, which can cause fans to forward.

After seeing the fans, they will come to pay attention to you if they feel good.

Even some fans will take the initiative to say some people who are very interested in it and let them watch your dynamic.

Like the spread of event marketing, all kinds of micro-blog matrix promotion, and finally attracted the attention of the media, not in the scope of this discussion, it is difficult for ordinary people to operate.

It is understandable to increase people's trust. They often care about others and communicate with others for a long time. They will increase their trust level to some extent.

There is also a rule in sales, that is to say, 7 times of contact with customers, the turnover rate is increased to more than 40%.

In constant contact with each other, slowly the trust of the other side increases to you, and gradually produces goodwill.

In this way, other people's request for you, or

For what you sell, it's easier to accept than when you first started contacting.

For our micro traders, the main purpose of interaction is to get customers' trust.

Moreover, the essence of interaction is the mutual pmission of information and value. We provide valuable things for others, and others will give back something valuable to us.

It is when we sell our products, after the first time we introduce the products to the customers, most of the customers will say that we should consider them first.

Next is

The way.

At present, there are several ways for people who do micro business, such as dynamic reviews, QQ WeChat instant messaging, telephone contact, or direct communication.

Different ways of interaction can achieve different results.

Lee thunder first said the effect of communication, dynamic comments, micro-blog and QQ space will have a good communication effect, WeChat did not.

Instant messaging, phone calls and meetings are also less effective, because they are only one to one communication, and do not allow other ginseng to come into existence. Of course, some people will send out the contents of communication, but after all, only a handful.

Besides, trust, comments, instant messaging, phone calls, meeting and communication, and trust in turn.

Therefore, if we want to get the recognition of each other quickly, we can meet each other and meet each other.

However, for micro business practitioners, phone calls and meetings are not very practical, more often using instant messaging tools and commentaries, using chat tools, video is better than voice, and pronunciation is better than text.

The last is the commentary.

Of course, reviews play a good role in spreading.

The above methods can be considered comprehensively, and the trust can be established better and faster by multi pronged approach.

To do well in interaction, we must first understand the purpose of interaction, and choose the right way according to different purposes, so that the purpose can be better accomplished.

There is also an interaction that can enhance conversion rate and achieve good communication effect.

This interaction is an event, but it takes a little bit of planning.

We need to catch the social hot spots and fashion trends in time, plan products with our products, get the benefits from the masses, and achieve the business objectives of the business, such as increasing sales volume, clearing inventory and acquiring more new customers.

For example, now more popular, praise or pull friends into groups free gifts.

There is a little girl who is a hotel receptionist, a part-time saleswoman who sells skin care products, and does not add friends. She gets hundreds of customers and makes a few months of micro business with the help of her friends to pull in groups for free gifts, with an average monthly income of two thousand or three thousand.