Summary Of The Footwear Consumption Market Nationwide In November 2015

1, from the perspective of total retail sales of consumer goods.

In 1-11, the total retail sales of social consumer goods increased by 10.6% over the same period last year, of which 10.4% of urban consumption and 11.8% of rural consumption. Among them, Clothing and shoes Retail sales grew by 10.1%, down 0.8 percentage points from the same period last year.

In November, the national consumer price level rose 1.5% year-on-year, and the cumulative growth rate in 1-11 months was 1.4%, and the price environment was mild.

2, from a hundred major national centers. Retail enterprises Holistic data

(1) overall situation

In November 2015, hundreds of key retail enterprises nationwide. Retail sales Compared with the same period last year, the growth rate dropped by 4.2 percentage points, down 1.6% from the same period last year, down from 1.9 percentage points this month.

Sales and operation of major commodities:

Retail sales of grain, oil and foodstuffs decreased by 2.4% compared to the same period last year, while the growth rate dropped by 9.6 percentage points over the same period last year. Among them, tonic foods, aquatic products and eggs decreased significantly, down 11.2%, 4.6% and 3.8% respectively.

Retail sales of clothing decreased by 5% compared to the same period last year, and the growth rate dropped 5.9 percentage points over the same period last year, the lowest monthly growth rate since 2015. Among them, the retail sales of men's wear and women's clothing decreased by 3.9% and 4.6% compared with the same period last year, and the class size of children's wear was narrower, and the retail sales decreased by 0.4% compared with the same period last year.

Gold and silver jewelry retail sales fell 7% year-on-year, the growth rate was 11.4 percentage points lower than the same period last year.

Retail sales of consumer goods decreased by 3.3% compared to the same period last year, and the growth rate was 7.6 percentage points lower than that of the same period last year. Cosmetics show more prominently, achieving retail sales growth of 0.9% over the same period last year, but the growth rate is still lower than the same period last year.

Driven by double eleven big promotion, the sales of household appliances market became hot, and became the highlight of the whole retail market in November. According to statistics, the retail sales of household electrical appliances increased by 22.4% over the same period last year, up 27 percentage points from the same period last year, compared with a 27.2 percentage point increase this month last month. The retail sales of household electrical appliances increased by 27 over the same period last year. Among them, washing machines, refrigerators, air conditioners and vacuum cleaners increased by more than 20%.

(2) footwear retail

Since the beginning of this year, footwear retail sales of hundreds of major retail enterprises nationwide have been growing feeble. In 1-11 months, the number of footwear retail sales increased by 3.1% compared to the same period last year, the amount increased by -4.9% compared with the same period last year.

In 1-11 months of 2015, the national online retail sales volume was 34526 billion yuan, up 34.5% over the same period last year. Among them, online retail sales of physical commodities amounted to 28869 billion yuan, an increase of 33%, accounting for 10.6% of the total retail sales of consumer goods.