Shandong Ruyi Group Wants To Buy French Luxury Brand

KKR&Co, the global private equity giant, is bidding on the SMCP SAS of France fashion group, which has attracted potential purchasers such as Shandong Ruyi group and British private Holdings Company Lion Capital.

SMCP SAS owns three French fashion brands Maje, Sandro and Claudie Pierlot.

KKR&Co acquired 65% of the SMCP group from the private equity fund L Capital of LVMH in 2013, and the remaining shares are held by the management of the company.

Shandong Ruyi technology group, formerly known as Jining, Shandong, was built in 1972.

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According to the company's official website, Ruyi group has 2 listed companies, namely, the domestic A shares and the main board of Tokyo, Japan, and 20 wholly owned and holding subsidiaries. In 2013, its revenue exceeded 30 billion yuan, and the total import and export volume exceeded 1 billion yuan (about 6 billion 578 million yuan).

It ranks 304th among the top 500 Chinese enterprises, ranking the top 500 in China's textile and apparel industry.

The company acquired the Japanese garment giant RENOWN in 2010.

The other bidder, Lion Capital, is a private Holdings Company from the UK, including the British fashion brand AllSaints and the food manufacturer Bumble Bee Foods and Findus group.

In November 2004, Lion Capital fully bought the Jimmy Choo brand.

According to Bloomberg, sales of light luxury brands such as Maje and Sandro in China are not affected by the government's anti-corruption efforts, but benefit from the growing middle class in China.

SMCP's CEODaniel Lalonde said in a media interview last year that SMCP has more than 1000 stores in 34 countries around the world.

More stores and more opportunities to develop in the mainland of China.

2015 in the first half of the year,

The group added 64 sales points, of which 12 were new in Asia.

At present, China's turnover accounts for about 10% of the total turnover.

The above revealed that the valuation of the fashion group could exceed US $1 billion in the acquisition.

In the first half of 2015, SMCP sales amounted to 316 million euros (2 billion 252 million yuan), an increase of 32%.

The group has increased its revenue by more than 20% for fifth consecutive years.

At present, KKR, Lion Capital and Ruyi group have not made any response.