Skechers'S Turkey Shoe Exhibition Hall Is Bold And Changeable.

In order to better display their products, brands not only work hard in the design of retail stores, but also focus on the design of exhibition hall.

The number of space is not as good as that of space.

More, it can play a role in the store, but the most important purpose is to sell products and highlight the charm of the brand, so the exhibition hall will be more varied and bold.

Skechers, the US sports brand, is designed at Turkey headquarters in Istanbul, which is very different from its usual store style.

The exhibition hall is mainly used to show new products to dealers.

The exhibition hall has an area of about 55 square meters and is designed by Zemberek Design, a Turkey design company.

Here you can't see the blue, tuba patterns and fonts commonly used in Skechers shops, and there are not many LCD screens and LED lantern lit shelves.

It is more unique than retail stores, like a futuristic and even some fantastic space, and creates a certain atmosphere to help visitors focus more on sneakers.

As mentioned above, I came to this.

Many of them are agents of Skechers, so the actual audience is not children.

But because of the characteristics of the product, this space has a childlike interest, and it is not too cartoons and looks too young. It feels like a small Carnival venue.

There are also several showrooms for different products in Turkey headquarters, Skechers.

Previously, we introduced its leisure exhibition hall, arranging the activity templates neatly on the wall.

Boards are naturally vertical. If the shoes are put up, the gravity of the shoes will make the plank turn into a horizontal state, so that the wall has a falling level.

The exhibition hall of sports series has the largest area, with 110 square meters of space, and the center is a column full of momentum.

The wall and desktop are bent and fluctuated. The display shelves are stacked up high and full of walls. It looks very atmospheric. It is also enough to see that this series of products is very valued.

Such a lively space is created by all kinds of small details.

For example, many different shapes of geometry and geometry (square and circle, fine lines and rough pipes), light hanging shelves, grid display, or even Ferris wheel modeling display rack.

Moreover, shelves, windows, display screens, all the edges and corners are very round, and the middle long table is fitted with wheels.

These design elements give people the feeling that space is very friendly and dynamic.

The overall color of the exhibition hall is pure white, and color embellishment is only found in the small colored lights of chandeliers, the golden ribbons of pipes and slings of suspended shelves.

This is done to balance the color of space and merchandise.

The children's shoes series has bright colors and patterns. Only by using low-key clean background colors can the characteristics of the products be highlighted.

That simple and plain white is a better choice.