Hunan Province Zhangjiajie Industry And Commerce Bureau Yongding Branch Implementation Trademark Strategy Documentary

In order to create the golden signboard of "Zhangjiajie" and promote the strategy of brand promotion and revitalizing the city, the two level governments in Zhangjiajie and district have set up a leading group for trademark strategy implementation, which is headed by mayor and district chief.

Under the active initiative of the Yongding sub Bureau, Yongding District launched the "trademark strategy Award" in 2013 in the whole city, adopting the one year assessment and one year incentive measures to fully support the brand economic development.

In 2014, a total of 9 trademark enterprises were rewarded in Yongding area, with a bonus of 219 thousand yuan.

In 2015, 18 trademark holders were identified as reward recipients.

The two level government of Zhangjiajie and district will also implement the trademark strategy into the "12th Five-Year and 13th Five-Year" plan, and will be an important content of performance appraisal.

Today, there are a number of Yongding characteristics with Zhangjiajie characteristics.

As mushroomed and developing rapidly, it has become the leader of economic pformation and upgrading in the whole region. Yongding district has also been designated as the demonstration zone of trademark strategy in Hunan by the provincial government.

Yongding tourism resources and unique products are unique. In recent years, the Yongding branch has made an effort to focus on the advantages of resources, vigorously implement the trademark strategy, and innovate the measures of trademark assistance.

The Yongding branch has persisted in implementing the trademark strategy as an important starting point for strengthening the status, image and enhancing the brand influence of Zhangjiajie. It actively encourages all kinds of market players to apply for registered trademarks. Through extensive publicity activities on trademark laws and regulations, it actively helps enterprises formulate brand innovation plans, and actively guides enterprises to implement trademark strategies, and helps enterprises to become stronger and bigger.

In actual operation, the cadres of the Yongding sub Bureau will thoroughly investigate the large and medium-sized enterprises and individual businesses in the region and understand the application of trademark registration and management.

We should focus on breeding the reserve bank.

They accurately grasp local characteristic products, guide enterprises to register trademarks in time, and conduct targeted mining and cultivation of relevant trademarks, so as to ensure that registered trademarks are "mature, recommended and successful".

They also focus on mining characteristic enterprises and products, focusing on guiding their development. For example, the bureau takes advantage of the geographical advantages of Zhangjiajie to tap fully the characteristic enterprises with potential for development, and carries out dynamic tracking management for them. In order to implement the "three books" administrative guidance system as the breakthrough point, it focuses on helping to cultivate famous trademark brands such as ambry, Tianmen fox, Ling Jie, golden salamander, Jing Lihua and Zhangjiajie, and encourages them to become stronger and bigger.

In 2015, 310 newly registered trademarks were registered in Yongding District, and the number of registered trademarks increased by 40% annually.

A total of 28 trademarks have been newly identified and continued to be recognized as famous trademarks in Hunan Province, accounting for 70% of the city's total.

The Ling Jie trademark of Zhangjiajie Ling Jie green food Co., Ltd. has won the Madrid international trademark registration certificate successfully, becoming the first Madrid international registered trademark in the city, and opened the first place of Zhangjiajie international brand.

The trademark of Zhangjiajie (mineral water, purified water and so on) has been examined and approved by the Trademark Bureau of the State Administration for Industry and commerce. It is the trademark of second cities registered in the name of tourist cities in cities above the city level after Mount Huangshan.

At the same time, the sub Bureau increased the protection of intellectual property rights and implemented the "doubles" action. In 2015 alone, 21 cases of trademark infringement were investigated and dealt with, involving 3 million 124 thousand yuan, of which two cases of suspected trademark infringement cases have been pferred to public security organs.

The long-term mechanism for the protection of intellectual property rights against trademark infringement has been gradually established.

"Under the guidance and assistance of the business sector, the company has established a more comprehensive brand development plan.

We have 13 registered trademarks, 2 famous trademarks in Hunan and 1 international trademarks in Madrid.

Our trademark exclusive right is not only protected in China, but also protected in 28 countries, with a company operating volume of 88 million yuan in 2015, an increase of 25% over the same period last year.

Zhangjiajie Ling Jie green food Co., Ltd., the relevant responsible person said proudly.

As the saying goes, people are afraid of being famous and pigs are afraid of being strong.

Zhangjiajie is a famous scenic spot, and its related trademarks are also well known. And its popularity is the occurrence of various trademark infringement cases, such as the trademark or rush to be registered or infringed on such as Tianmenshan Mountain, strawberry, Pigeon Flower, etc., which not only brings endless worry to the trademark holders, but also hinders the healthy development of the local economy.

Under the guidance of the industry and Commerce Department, enterprises

Consciousness was enhanced significantly.

In 2015, the Yongding sub Bureau issued the trademark registration notice to 358 enterprises. At present, 326 enterprises have submitted an application for trademark registration to the Trademark Office of the State Administration for Industry and commerce.

100 enterprises in the well known, famous and famous trademark development reserve have established trademark development offices.

Among them, Jing Lihua, the golden salamander and the Tianmen fox fairy trademark have already prepared the relevant declaration materials of well-known trademarks. Other enterprises are also ready to register the Madrid International Trademark and geographical indications certification trademark, and to identify the application materials of the famous trademarks in Hunan.

In view of the frequent occurrence of trademark cases of Zhangjiajie scenic spots being grabbed, trademark holders such as Ling Jie, Tianmenshan Mountain, Zhangjiajie, Tianmen Fox and Xiang Xiao Wu actively apply for registered defensive trademarks and build "firewalls".

At present, relevant trademark holders have voluntarily registered 112 defensive trademarks in 45 categories.