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    Christian Dior Is Strong Enough To Join The $2 Billion Club Strength.

    2016/2/28 19:28:00 74

    Christian DiorSalesPerformance

    Perhaps in 2015, the most popular luxury brand we can hear about the fashion industry is probably Burberry.

    However, a piece of news that has recently been released probably makes the topic no longer jump.

    Christian Dior

    Recently, the annual earnings report was released, and sales strength was amazing.

    And LV, Prada,

    Burberry

    Like a luxury brand, the growth of CD is also mainly due to the strong push of Chinese consumers and Chinese consumers.

    However, from the earnings report, the strong performance of Dior is in sharp contrast to the losing power of Burberry, Prada and LV.

    In the 2015 fiscal year as a whole, the total CD revenue last year was 1 billion 870 million euros, or about 2 billion 80 million US dollars. According to the exchange rate effect, the turnover increased by 17.1% compared to the same period last year, and the growth rate of the exchange rate was 7%.

    In terms of sales, the growth rate of leather, clothing, jewelry and accessories departments of the company grew steadily, while in the three quarter, the company

    Business income

    Recorded an increase of 12.1% to 490 million euros, compared with the 5% increase in the first quarter, only a 4% increase in the organic growth rate, a slight slowdown.

    According to the above data, Dior will become a club with annual sales of 2 billion dollars, but due to the absence of creative director, it is still unknown how Dior performance will be in the coming year.

    However, such a strong performance is enough to make Burberry and other big players who are struggling.

    Although the candidate for creative director of CD hasn't been disclosed in this season, the company said that the final work of Raf Simon in Dior was rising with his resignation.

    This season, Dior garment design has to be designed by an internal team, but at the moment, there are no surprises and no Dior temperament.


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