A Running Shoe That Helps Injured Runners Learn Good Running Skills.

Altra

It came from an American family born in the next family of the sage mountains.

Golden Harper, the founder of the franchise store, ran 2 hours and 45 points in the marathon finish at the age of 12, becoming the best in the world at that time.

In the eyes of the runners and shoemaker managers, there seems to be a pair of running shoes that allow runners to run instinctively.

Traditional running shoes can cause greater impact on the feet when they touch the ground, and the running posture is poor. When running barefoot, the impact force is smaller and the running posture is better.

This has also been the goal of Altra's early creation, helping injured runners learn good running skills and overcome chronic knee, foot, calf and back pain.

At the same time, the brand's running shoes really differentiate gender in design, and design according to different physical parameters and habits of men and women.

One of the core technologies of Altra is "zero drop", that is, the balance between heel and toe.

In this way, we can achieve better running posture and reduce impact force, but also retain many runners' need for cushioning during long distance running.

Further research shows that runners need running shoes that allow their toes to be relaxed and naturally stretched, because almost all running shoes on the market are relatively narrow, and the toes will inevitably be squeezed when running.

In the end, Altra put the "ZeroDrop zero difference" soles with a wider FootShape shoe toe, so that the toes can be relaxed and naturally stretched to improve stability and comfort.

With closer experience to runners, the Altra brand soon attracted attention in the US.

Over the past four years, the brand's sales have increased rapidly at an annual rate of 65%.

According to the report of NPD group market research company, this brand, which was only born for four years, runs in the United States in 2015.

The share reached 2.5% and reached the top ten. In the same report, the market share of the two sports giants Nike and Adidas was 9.7% and 4.9% respectively.

At present, Altra and tulip sports cooperation, the introduction of the brand running shoes into the Chinese market, including four series of 13 series running shoes including neutral series, stability protection series and cross-country series.

Four years after its establishment, Altra has covered the entire North American market and entered the European market and Australia.

Entering the Chinese market in 2016 is an important step in its global strategy. It belongs to the largest sports equipment group in the United States. Altra also hopes to take advantage of the Chinese marathon to make a difference in this most important market besides the United States.