The Red Man Entered The Children'S Clothing Market And Began To Enter The Children'S Clothing Shop.

Today's business circle seemingly can not be separated from these two keywords: the second child policy and the red man effect.

With the good result of the "two child policy", the demand for children's clothing has become more diversified.

In 2015, net red, which had its own hot topic, became a topic that should not be missed after dinner.

So what happens when a red man meets a baby?

As a matter of fact, there are not many women in the red dress shop.

The red men who had gone through half the sky joined the ranks of mothers.

They began to enter children's wear shops based on their experience of making women's wear.

Chen Chen's original Chao Tong children's wear shop is one of the typical representatives.

At present, the number of fans has reached 704 thousand, and micro-blog fans have reached nearly 50 thousand.

In one year, the store got a gold crown.

In fact, Chen Chen mother is a red man before she makes children's clothes.

Sun self timer, share life, teach netizens to wear...

The red shop did not manage for too long, and captured a certain number of fans, and achieved 4 crowns.

After having children, Chen Chen found that compared to the changeable styles and styles of adult clothing, children's clothing seemed to be single.

So she began to design clothes and shop for Chen Chen, and make Chen Chen into a little Chao man.

She likes to bask in children's daily life on micro-blog and WeChat, or what she wears today.

In this way, Chen Chen became the spokesperson for this boy's clothing store. Chen Chen also shifted the focus of work to the boys' wear shop.

During this period, Chen Chen took part in the activities of the red man baby with Chen Chen, and created popularity for the shop. Chen Chen also slowly rolled up a wave of mother fans.

Most of these mothers are mainly full-time women after 80 and 90, and there are also some white-collar workers.

Most of them live in first tier cities, including Guangdong, Jiangsu, Zhejiang and Shanghai.

The difference between the original cost performance line, for the three ~ five line urban design, cumbersome, colorful children's clothing, consumers in the first tier cities prefer simple and generous.

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Based on this situation, Chen Chen Ma started with simple clothing and added the fashionable elements of adult clothing in the season. "Consumers in the first tier cities prefer our simple and neatless style clothes.

But it can not be too tide, just add a little tidal current element.

It's mainly about simplicity. "

"I think the fans effect is like this. No matter what kind of food and clothing we share, everyone will feel good about us.

Fans will bring their own babies to accept a new aesthetic and new way of life. For the love of Chen Chen, many fans will look at the photos shared by Chen Chen by micro-blog and micro Amoy, and let their children imitate Chen Chen's lifestyle and dress up.

In the fans group, many mothers reflect that they often buy a set of clothes worn by Chen Chen. "We still believe in the design and matching of Chen Chen Ma, so they are always buying a whole set, which is convenient for baby to dress up."

This collocation sale has promoted the related sales of the shops, and also made the customers produce strong adhesiveness. Therefore, a batch of old customers with high loyalty have been trained. At present, the rate of repeat purchase is 30~40%.

The red man is natural.

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Chen Chen began to emulate the operation of the red man again, using micro-blog and WeChat to interact with fans.

She forwarded the fans' show on micro-blog to share the photos of Chen's weekdays.

There are also several WeChat groups that put different needs of customers in different groups. For example, the new mother is a group, and the 3~5 year old baby's mother is a group.

Chen Chen mother discusses the children's daily life in the group every day with their mothers.

At the time of the payment, we will ask the mothers' opinions and suggestions in the group to ensure the market acceptance of the new products.

Mothers seem to like this way too. The number of some groups has even reached more than 600.