Domestic Downturn Shoe Industry Market To Bid Farewell To The Era Of Foundry

It is understood that China produces more than 10 billion pairs of shoes each year, accounting for 70% of the total global shoe making, and is the largest footwear exporter in the world.

Behind the rapid development of shoemaking industry, the development mode of pursuing quantity expansion and OEM processing has not been able to take an advantage in the international market.

With the rapid development of e-commerce, Putian footwear industry, which has struggled on the high imitation chain, strives to conform to the trend of Internet development and boost the pformation and upgrading of footwear industry, so as to bring new vitality to the international market.

Recently, reporters learned from Putian, Fujian, domestic autonomy

With its strong R & D capability, its sales of casual shoes have sold us $150 in a highly competitive international market.

This undoubtedly booster the domestic footwear brand, and has led a new direction for the domestic shoe market.

It is understood that Putian is famous for its traditional footwear industry.

They are manufactured here and then sold to all parts of the world.

And Luo Chi company is the epitome of many local shoe factories. The difference is that after years of OEM, Luochi has shifted its business direction to independent research and development, trying to open up the international market through local brands, and to sweep the domestic shoes into a real and nameless image overseas.

Luo Chi company, since August 2015, its own brand shoes in Alibaba's international online trading platform, "fast sell" sold for $150 "high price" and caused a sensation in the industry.

Speaking of the success of the brand, in the view of chairman Chen Yinghong, fragmentation innovation, localization and cross-border electricity supplier are the key codes for the pformation and upgrading of enterprises.

Visiting Luochi's shoe types, we can find that on the shelf of Lloyd's house, there are two pairs of shoelaces that can be automatically tied in a single hand for about 80% seconds.

Through the cooperation with the top international materials suppliers, spot innovation has been carried out. Luochi's independent innovation capability has achieved leaping development.

The reporter understands that localization is another secret for Luo Chi's successful breakthrough.

"Every time we open up a country's market, we must work with local designers, because each country's consumers have different feet, so we need to spend a lot of energy on that."

Chen Yinghong explained.

Different from others

Since its inception in 2006, Luochi has set up a R & D team of 50 people, and has collaborated with many excellent designers to focus on the design and development of outdoor shoes.

It is understood that at present, Luo Chi's design ability has taken a place in the international market.

As a member of the ten thousand shoe factories, like many southeast coastal enterprises, Luochi has set eyes on the international market since its establishment.

The huge overseas market has given Luochi more room for development, and the rapid development of cross-border electricity providers has provided a rapid development platform for Luochi.

Chen Yinghong said: "in 2015, the total cross-border sales volume of the company has reached about 70000000 yuan. Although we can not shake the monopoly position of the international brand in a short time, our products are being accepted and recognized by more and more overseas consumers through cross-border electric business."