Ali Integrates Tmall Brand Resources New Strategy Is About To Start.

Under the tide of "Hai Tao", Ali began to integrate Tmall brand resources into the global market.

At the Tmall global business conference held yesterday, Alibaba announced that Tmall commodity store will be built into a brand supply center of Ali, which is sold overseas through Tmall's fast selling platform.

Globalization has been seen by Ali as an important strategic direction for the next ten years. Analysts said Taobao and Tmall had a large market share in the electricity supplier market. Ali The electricity business has gone through a period of rapid growth and needs more new growth points.

"Going to sea" and "going to the countryside" are undoubtedly the most popular potential markets recently. In addition to integrating Tmall brand resources overseas, Tmall businesses will also borrow rural Taobao. Platform channel Sink. Zhang Yong, CEO of Alibaba group, said the rural market is an expanding market urgently needed by domestic businesses. '

It is understood that the rapid sale of Tmall businessmen have conducted detailed research and Qualification audit It has issued more than 2000 invitations to eligible enterprises, providing translation, selection and other supporting services, and supporting the cross border logistics with rookies. Global Express is Ali's online trading platform for the global market. It is also known as the international version of Taobao by the majority of sellers. At present, the platform covers more than 220 countries and regions.

Among them, Russia, Brazil, Israel, Spain and other foreign consumers are the main "sea Tao" customers. Foreign consumers most like clothing, 3C, home, accessories and other "made in China" products.