Hermes Involved Formaldehyde Exceeded 3. 15 Approaching Quality Crisis

The symbol of high quality and high quality luxury goods is encountering a quality disturbance on the occasion of "3 / 15 International Consumer Rights Day" approaching.

Shanghai entry-exit inspection and Quarantine Bureau announced the latest news, last year

brand

Clothing was continuously detected formaldehyde content exceeded national standards, involving a total of 9 batches, France is the producer.

These unqualified imported garments were all implemented to be returned or destroyed.

However, the brand of the Hermes brand is very cold for consumers' concerns and after sales treatment.

Brand: no promise to return goods

Hermes brand is the top luxury brand, and its products are expensive.

Reporters found that

In the summer wear category, a shirt sells for more than 2000 yuan overseas. On a domestic shopping website, the price of men's black shirts is 4795 yuan, and the men's black coat is priced at 34 thousand yuan.

Reporters yesterday telephoned the Hermes Beijing SKP store and Yintai Center, and the call was pferred to the Hermes China customer service center.

Customer service said, the company attaches great importance to formaldehyde over standard, is studying the solution, "specific plan did not come out, hope consumers wait patiently".

Clerks in the store in China World Trade Center, Beijing, have denied the exposure problem and said that the problem of formaldehyde exceeded the standard batch of clothes could not be circulated in the domestic market.

The company said that the clothes in question batches have been destroyed or returned, and that the products in the foreign market may have exceeded formaldehyde, but the products purchased by domestic consumers are all qualified.

As for whether goods can be returned to the problem products, the staff of China World Trade Center Shangcheng store said that after testing, the relevant agencies showed that the formaldehyde content was not compliant, they could apply for processing at the store, and they were reported to the brand headquarters by the store, but they did not promise to return the goods, and the store did not commit themselves.

The shop assistant also said that because the formaldehyde had not met the standard before, the store did not know the processing flow.

Although famous for its high price and quality, the quality problem of luxury goods in China is not the first time.

In June last year, the Beijing industrial and commercial bureau announced 95 kinds of clothing and footwear products that failed to spot checks, including brands such as Hermes, Gucci, Hugo and so on.

Quarantine department: quality problem is very typical.

Although unqualified Hermes products have been destroyed or returned, the quality of other batches of products will be guaranteed.

In view of the Hermes store clerk's statement that "there is no question of clothing in China", the staff of Shanghai entry exit inspection and Quarantine Bureau said yesterday, "for the Hermes clothing, we have failed to detect 9 consecutive batches in the short term. We think this quality problem is very typical."

He explained that the quarantine department carried out dynamic sampling inspection according to the product situation, "not necessarily every batch of products are tested", so the products of the Hermes products that had not been sampled were not qualified.

This statement conflicts with the above clerk's promise.

In addition, the information disclosed by Shanghai entry exit inspection and Quarantine Bureau also showed that some of the 9 batches of formaldehyde exceeded 30%.

Consumer understanding of formaldehyde generally stays at the decoration level, but clothing also has the problem of excessive formaldehyde content.

The reporter consulted the mandatory national standard GB l8401, "national textile basic safety technical specification", which was implemented in China. It was found that the content of formaldehyde in clothing, such as shirts, trousers, skirts and so on, should not exceed 75mg/kg, and the clothing products such as sweaters, cloths and tablecloths and curtains do not touch the skin. The formaldehyde content should not exceed 300mg/kg.

Reporters learned from the Beijing Consumers Association that formaldehyde mainly came from amino resin finishing agents, fixing agents, pigment printing adhesives and softening finishing agents.

Formaldehyde and protein will change the protein structure, stimulate respiratory and skin, cause airway inflammation and skin inflammation.

Shanghai entry exit inspection and Quarantine Bureau also warned that formaldehyde inhalation may cause asthma, and may cause hematological diseases, liver poisoning and other diseases.

Expert: big brand, tough after sale

Independent fashion analyst Ma Gang said that in recent years, the quality of international big clothing has been common and repeated.

On the one hand, the national level should strengthen the monitoring of enterprises with multiple problems; on the other hand, brands should also strengthen brand control.

"The 9 batches of clothing were destroyed or shipped back, which is a loss to Hermes and a warning for the brand."

Zhou Ting, President of the luxury goods field and President of the Institute of wealth quality, believes that the Hermes brand should respond positively to this matter.

But because of the problem of process, Chinese companies probably have no say.

A luxury industry executive, who declined to be named, said that whether the follow-up process of Hermes is active is likely to depend on the intensity of consumer response.

Foreign brands may think that Chinese consumers do not have strong awareness of rights protection. They often lack enough attention to the quality of products in the Chinese market.

If the complainant is less, it is likely to be unsettled, but if the consumer or the media "catch up", they may come up with a solution.

It can be said that the effective solution of Hermes's product problem lies mainly in the consumer response and whether the media can continue to pay attention to it. It is also a disguised test of whether the brand really attaches importance to the Chinese market.

Lai Yang, director of the Beijing Institute of Commerce and director of the Beijing Institute of Commerce, said that due to the differences between domestic and international standards, the detection of international brand products in China is not necessarily a serious quality problem.

But since entering the Chinese market, we should attach importance to local indicators and strengthen quality control.

He believes that the high price of luxury goods comes from a higher brand premium. Quality is not necessarily the best. Consumers should recognize the essence.