Shanghai Builds "International Convention And Exhibition Capital" To Create Regional Symbols

The finance ministers and central bank governors meeting of the group of twenty (G20) was held in Shanghai in G20.

This is China's first G20 finance minister and central bank governor's meeting after hosting the G20 presidency in 2016, and Shanghai has attracted worldwide attention.

At the same time, the exhibition industry in Shanghai has once again attracted the attention of the industry.

Since the beginning of this year, the Shanghai municipal government has had frequent interactions with the international exhibition organization.

According to the plan, during the "13th Five-Year" period, Shanghai explicitly designated the "International Convention and Exhibition Capital" as one of the functions of the city.

Accelerating the upgrading of exhibition industry will become an important measure for Shanghai to foster economic growth point, enhance city brand and international influence in the next 5 years.

Since the opening of the Hongqiao National Convention and Exhibition Center in Shanghai, Shanghai has become the largest city in the country and even the international exhibition area.

Insiders said that this is also different from other cities in Shanghai to create "

Prerequisites.

Besides, Shanghai's advantage lies in its high degree of internationalization.

Shanghai expects that the total annual exhibition of Shanghai will reach 20 million square meters by 2020.

The above statistics show that the biggest highlight of Shanghai's exhibition industry in 2015 is the rapidly expanding exhibition scale.

Chet Burchet, chief executive officer of the British exhibition exhibition group, believes that Shanghai is one of the most dynamic cities in the world. Even under uncertain economic environment, its exhibition industry still has many opportunities.

Chen Xianjin, President of the Shanghai Exhibition Industry Association, believes that Shanghai wants to become an international convention and Exhibition Center. Besides having huge and advanced hardware facilities, it also has to achieve world-class level in mice, convention and exhibition, business, professional, service, management, legislation and exhibition technology.

In addition, a complete, accurate and unified platform for the collection, dissemination and analysis of exhibition information is also essential.

According to the statistics of Shanghai, in 2015,

A total of 851 exhibitions were held, with an increase of 12.7%; the total area of the exhibition was 15 million 130 thousand square meters, an increase of 22%; the exhibition scale accounted for 15.7% of the country's total, ranking the highest in all provinces and municipalities, ranking the top among the world's major exhibition cities.

Among them, there are 32 large-scale exhibitions with an area of more than 100 thousand square meters, with an exhibition area of 5 million 890 thousand square meters, accounting for 38.9% of the total exhibition area in Shanghai, an increase of 7.5 percentage points over the same period in 2014.

Statistics show that last year, Shanghai exhibited an exhibition area of 100 thousand to 200 thousand square meters with 24 exhibitions, 8 of which were over 200 thousand square meters, and some professional exhibitions had become the vane of the industry development.

It is estimated that in 2016, the scale of exhibition industry in Shanghai will also usher in a round of growth.

Among them, the National Convention and Exhibition Center has now booked the exhibition area of 4 million square meters, and it is expected to reach 4 million 200 thousand square meters.

Those in the industry believe that Shanghai's scale is an important indicator of the success of the "International Convention and Exhibition Capital".

In fact, in recent years, the scale of Shanghai's Convention and exhibition industry has become increasingly prominent.

President Sergei Alexeev said that the current indoor exhibition area in 15 countries occupied 80% of the world, and the top three were the United States, China and Germany.

Among them, China has an exhibition area of more than 5 million square meters, and it is expected to increase by 10% over the next two years.

At present, 9 of the top 10 exhibition companies in the world have set up branches or branches in Shanghai.

In addition, there are 22 authorized members and 24 certification exhibitions in Shanghai, accounting for 25.6% and 32% of the mainland's UFI respectively, leading the other cities in China.

In January this year, Yang Xiong, mayor of Shanghai, said at the Third International Convention and exhibition industry CEO summit that Shanghai will continue to invest more in the infrastructure of exhibition industry in the future, strengthen cooperation with the International Exhibition Industry Association and international exhibition enterprises, and further improve the soft environment and supporting services for the development of Shanghai MICE industry.

According to Chen advanced, the eighty-third International Exhibition Industry Association annual meeting will be held in Shanghai in November.