CHIC2016 Spring Exhibition: Creative Heritage For Cultural Heritage

The past "12th Five-Year" has become the fastest growing five years of China's garment industry. However, in the face of the pformation and upgrading of the industry and the adjustment of the depth, the consumer market has been sluggish, and the growth rate of China's garment industry is slowing down.

But even under such a background, there are still a number of local excellent clothing brands standing firm, with the readjustment, innovation, pformation and pformation of the core of the strategy.

Their success is no accident.

In the era of great change, we should abandon impetuosity, stick to our original mind, enhance our cultural soft power with the spirit of continuous innovation, and make products and enterprises outstanding.

Creativity in clothing, such as sunshine and rain, is indispensable.

But many people are thinking about integrating cultural creativity with clothing brands, and at the same time, they will also ponder what is really driving the soft power of consumers. Over the years, cultural aesthetics has revived to the embryonic form of today's general trend.

But what we should focus on in the future is that culture is so diverse.

The clothing brand promotes its own cultural soft power, not only to absorb the fashion nutrients of Chinese and oriental traditional aesthetic culture, but also to integrate the historical and contemporary trends and elements of the international stage, and improve and innovate according to the brand's unique tonality.

Creative marketing and other ways to inject more creative elements into the brand connotation is not only the key to the success of many excellent brands nowadays, but also the key of CHIC2016 spring exhibition and the whole Chinese garment industry, and it is also an important part of cultural inheritance and great rejuvenation.

At the same time, cultural innovation is not the only thing.

The promotion of practitioners, industrial culture and industrial spirit is also an important cornerstone for building a soft power of culture. At the same time, excellent brands and enterprises should also create a new culture of China's clothing industry by looking for the spirit of innovation, the spirit of honesty and trustworthiness, the spirit of craftsmen, and the spirit of humanism.

Based on this, China International Clothing Fair 2016 (spring) will gather many outstanding domestic.

It focuses on the efforts of cultural creativity and innovation, and advocates more clothing brands to focus on the creation of fashion and cultural values, integrate culture and aesthetic essence into product and brand research and development, enhance the cultural attainment of clothing, and promote the promotion of cultural soft power by clothing brands to a high tide.

In 2016, the opening year of 13th Five-Year.

As China's pition from a big textile and garment country to a powerful country, the construction of cultural soft power has been officially put on the agenda. Mining and inheriting clothing culture and establishing a modern garment industry culture system have become the key nodes for remodeling the value ecology and changing the thinking direction of the textile and garment industry.

It extends the fashion culture and creativity, and promotes the exchange and integration of the cross boundary fields such as aesthetics, literature, economy, history, film and television in the industry, and studies the application and operation of contemporary Chinese costumes in the brand.

Undoubtedly, it has become the high-end value of creative culture industry.

In this important node and strengthening the construction of industrial culture, it is necessary to "sheer the sword and put out the sheath". Adhering to this mission, the China International Clothing and Accessories Fair 2016 (spring) is about to launch the "sincerity and masterpiece" which shows the leading force of Chinese clothing brand design and the Oriental values. It promotes the concept of "big culture" and "big fashion" in the development of the garment industry.