The Cross-Border Electricity Supplier Import Tax Reform Plan, Which Has Attracted Much Attention From The Industry, Is Expected To Be Implemented.

Sources say that the industry is concerned.

The import tax reform plan is expected to be implemented in April 8th.

The media speculated that the core content of the reform may include: first, the imported goods of the cross border electricity supplier after the reform will no longer be subject to the "postal tax" instead of the "goods" standard. At the same time, tariff exemption, value-added tax and consumption tax shall be collected at 70% of the statutory tax payable, abolished the 50 yuan exemption point; two, the corresponding increase in postal tax; three, for cross-border electricity supplier imports.

The entry threshold is floating, and the current "negative list" is replaced by the "positive list".

Or price war.

The adjustment of tax standard is the most concerned content of this reform.

According to the current standards, the retail import of cross border electricity providers is collected according to the "postal tax", that is, most goods only need to pay 10% of the tax and tax, and the tax amount is less than 50 yuan, which can also enjoy tax exemption.

But after April 8th, consumers will no longer enjoy duty-free concessions, and 70% of VAT and consumption tax will be required.

Although the new tax standard still has a certain degree of preferential treatment than the traditional trade import mode, the price of most cross-border imports will still rise significantly.

Take the import of mother and baby and food products, such as milk powder, diapers and other products with the highest selling intensity, for example, because the average unit price of such commodities is low, most commodities need not bear any taxes and fees during the purchase process.

In accordance with the new tax standard, such goods need to pay more than 12% of the commodity tax.

Specifically, at present, most of the Japanese imported Diao's diapers are priced between 100 yuan and 120 yuan. After tax reform, they will float at least 112 yuan to 145 yuan.

The lower unit price of imported cosmetics, daily necessities, clothing and other luxury goods will also bear higher taxes and fees, the highest floating ratio is likely to exceed 38%.

According to the insiders, reducing the tax gap between cross-border electricity providers and traditional trade and reducing the unfair situation caused by tax differences are the general keynote of this reform.

The price rise of cross-border imports is basically a foregone conclusion, and the mode of cross border electricity providers' reliance on tax differential profit will suffer more serious impact.

At the same time, "low price" has become one of the most important demands of users for cross-border electricity providers, in other words, users are more sensitive to price.

How to keep the price advantage relative to the traditional channels and competitors after the tax reform and test the comprehensive strength of the platform?

The already brutal cross-border electricity price war will become even more bloody. Enterprises with short board in capital, resources and conversion rate will die out at a faster rate.

Since the beginning of 2015, from the "diaper wars" to "6" 18 "and" double 11 "," black Friday "and" double 12 ", cross-border electricity providers have launched large-scale price wars, especially the platforms with more resources and scale advantages such as Ali, Jingdong and NetEase.

More and more cross-border electric business enterprises were forced to be involved in the "price war meat cutter". The death rate of the small and medium-sized platforms was the most serious. NetEase koala bought two large scale promotions in 2015, and it was also known as the "price butcher" of the cross-border electricity supplier industry.

According to the Ministry of commerce data, in the mid 2015, there were more than 20 enterprises engaged in cross-border electricity business.

By the beginning of 2016, there were industry reports that the number had been reduced to less than ten thousand.

NetEase said, "NetEase has more than 23 billion yuan in cash reserves, and can buy ammunition for the continued large scale price war for NetEase koala sea."

Testing global supply chain resources

The tax reform plan, which is expected to be launched in April 8th, has not only made new provisions on the tax level, but also a more concerned topic in the industry.

According to the information verified by many parties, the "positive list" will replace the "negative list" as the basis for overseas goods to enter the Chinese market through cross-border electricity providers.

At present, the specific contents of the "positive list" have not been disclosed yet, but the basic principle is that consumer goods do not involve import licenses. At the same time, consumers who purchase large demand for consumer goods from some consumers may also be included in the "positive list".

This means that the commodity category imported by cross-border electricity suppliers will be severely limited, and how to ensure a stable supply of goods within a limited scope and how to get more in the limited category.

Partners will put a more rigorous test on the overseas supply chain of cross-border e-commerce enterprises.

Because of this, whether it is purely cross-border e-commerce platform, such as NetEase koala, honey bud, etc., is also a platform for Taobao, Jingdong and poly America to actively layout cross-border e-commerce business. They are actively working with hundreds of first-line brands or suppliers.

NetEase CEO Ding Lei, NetEase koala sea buy CEO Zhang Lei has personally led many times, has launched "ROK", "Australia line", "European bank" and other activities, to achieve in-depth cooperation with overseas enterprises.

Jumei.com founder Chen Ou has also visited Korea many times.

"The electricity supplier who can not make timely supply chain adjustment may face enormous growth pressure, and overseas supply chain enterprises with obvious resource advantages will benefit from it."

The industry said, "the implementation of the new cross-border electricity supplier import tax system, superimposed cross-border e-commerce business in the country gradually promoted, opened the era of global brand highland, global brand direct supply for all cross-border electricity providers are all very important topics."