How To Decorate A Small Clothing Store Is An Important Consideration Before Starting A Business.
Clothing store decoration " Eyeball economy "Times are becoming more and more important. When we go shopping, we can't help looking at the beautifully decorated clothing shops, but when we see a very untidy shop, we hurry up and walk away.
Fine decoration and clothing display will give people the enjoyment of beauty. Therefore, if we want to stand out in many shops, we must work hard in decorating and displaying. Today Xiaobian gives you some suggestions, hoping to help you dress owners.
The clothing store layout refers to the overall layout of the clothing store, including two parts, the layout of the space and the layout of the channel.
The space composition of each clothing store is different, the size of the area and the shape of the body vary widely. However, no matter how complex the structure of any shop is, it is generally composed of three basic spaces, the clothing people are no exception. A basic space is: commodity space such as counters, windows, shelves. Platform, etc., second is the space of the shop assistants, and the customer space.
Generally speaking, the design of the customer channel directly affects the reasonable flow of the customers. Generally speaking, the design of the passageway has the following forms: the straight line or the grid type, which means that all the counters are mutually orthogonal at the time of manipulation, forming the curve path. The advantage of the slant line is that it can make the customers browse at random, the atmosphere is active, and the customers can see more commodities and increase more purchase opportunities. Sales form It's not fixed.
The ceiling can create beauty in the clothing store, and also cooperate with the space design and lighting to form a beautiful shopping environment. Therefore, the decoration is very important. In the design of the ceiling, the material, color and height of the ceiling should be taken into account, and the color of the ceiling is particularly noteworthy. The ceiling should have a modern sense of personal charm and focus on overall collocation. Young people, especially young career women, most like to have a sense of cleanliness. Young Vocational men emphasize the youth charm of clothing stores, and use lighter colors such as primaries. The ceiling of the general clothing store is light pink.
There are mainly wall decoration materials and color selection, wall utilization. The wall design of clothing store should be in harmony with the color content of the merchandise displayed, and be compatible with the environment and image of the clothing store. In general, display cabinets can be erected on the wall and placed on the stage. Some simple equipment can be installed, some clothes can be placed, and they can also be used as showcases or decorations for goods.
There are mainly floor decoration materials and their color choices, as well as floor graphic design. Clothing stores should choose shapes according to different types of clothing. Generally speaking, women's clothing stores should be characterized by circular, oval, fan-shaped and geometric curves and so on. The men's clothing shop should have a pattern of square, rectangular, polygonal and straight line combinations, with masculinity. Children's wear shops can use irregular patterns, and some cartoon designs on the floor are lively.
It is mainly the choice of container shelf materials and shapes. The general container shelves are square and display goods and display all over the world. But the special-shaped container shelves will change their dull, monotonous image, add lively line changes, so that clothing stores show the meaning of curves. The special-shaped cabinet rack is triangular, trapezoidal, semicircular and polygonal.
When customer When you enter a store, you only see the decoration in the shop, and you may not have the impulse to buy. If customers want to buy impulse, they must have a store atmosphere. Especially in clothing stores, because customers have time to stay in the shop, during this period, the store can create a clothing store atmosphere through voice, smell and color, so that those who just want to see have a desire to buy.
In the atmosphere design of clothing stores, the effective use of colors has universal significance. The coordination of color and environment with commodity mix has an important impact on customers' shopping psychology.
Like sound, smell has both positive and negative aspects. In store smell is very important. If you enter a store, good smell will make customers happy. If there is no other smell in the store, only the smell of this kind of fiber will be a positive smell. It is compatible with the clothing store itself. It will make the customers associate with clothing and produce a desire to buy. It is sometimes necessary to spray appropriate fresheners in the shop, which is good for removing peculiar smell and making customers comfortable. But we should pay attention to the fact that when we spray fresheners, we can not use too much, otherwise it will make people feel disgusted. We should pay attention to the consistency of the fragrance and the smell ceiling of customers.
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