Top Brand Clothing Store Location Three Key Points

Ke Lubi, President of Italy's top fashion brand TrussardiJeans, has visited Shanghai in the hope of opening more stores in China in advance of RobertaCarubbi.

However, she regretted that such a place was not easy to find.

"We certainly hope to open more stores, because this is the best way of publicity.

For the top fashion brands, any way of publicity is not comparable to opening their own stores or flagship stores, so that consumers can have the most direct experience of brands.

Said Kolby.

Then, she started her own "site selection".

Ke Lubi believes that the top priority of location selection for top fashion brands is the control and control of customer traffic, which is directly related to store performance.

"Passenger flow is a strategic evaluation standard in site selection process, and the quality of passenger flow is more important than its quantity."

In other words, the top fashion brands should focus on the target consumer groups that have the ability to consume, especially those with the highest proportion of customers who have the shopping bag.

In the site selection process, the same floor brand portfolio is also very important, which involves another site selection criteria: observe the sales situation of other brands that have been settled in the mall, so as to keep the customers' consumption ability regularly patronizing the shopping malls.

Ke Lubi said, "when you enter a shopping mall, you have better choose yourself.

A place that lives next door. "

She also suggests that those second-line brands try to compete with the first-line brands, which will help to enhance their brand image.

Kolby believes that high quality brand portfolio can bring a win-win situation for shopping malls and brands.

Because different brands have their own advantages and different uses, a balanced combination can satisfy the same brand.

In order to attract more "repeat customers", we need to purchase convenience in different time periods, different occasions and different styles of products in a day.

After confirmation, the brand should also carefully design the selected areas to find out the "hot spots" area. The details of the display window, the main entrance and the location of the dining area should be carefully considered.

However, it is not easy to enter this stage.

If you can't find the right address, then "wait" and "postpone the opening time."

She stressed: "the importance of site selection is beyond doubt. The location of the store itself conveys its brand positioning to consumers. In addition, the quality of the passenger flow mentioned above is also taken into account, and the two are indispensable.

If we can't find the right location, we'd rather postpone the opening time. "