How Does Shaoxing Fabric Create Its Brand?

From Shaoxing

Products, loaded with containers to cross ocean exports to overseas countries, and abroad.

After importing its brand, merchants import to domestic consumption.

Its value suddenly surged to $one hundred or two hundred from the original price of thirty or forty yuan per metre, and the buyers came one after another.

Shaoxing fabric sales market, such a scene is often staged.

In this regard, a number of Shaoxing fabric sellers shout: in the era of brand value continues to highlight, how to build Shaoxing fabric brand, improve product awareness, become an important factor to reshape the "Shaoxing made" price system.

Re exports of fabric exports, a surge in social value

Mark is a representative of a European fabric brand. In recent years, he has been shuttling between Shaoxing and Europe: after making the fabric quality standard, he placed orders for some fabric processing enterprises in Shaoxing, finished the processing, finished loading containers, and then traveled across the ocean to foreign countries, then imported their trademarks and then imported them to the domestic sales market.

"In the eyes of many producers, this method of operation is somewhat cumbersome, and some people say it is boring, but after such a tossing product, the profit is considerable. This is also an important factor for the company's 100 test," Ma told a reporter with a little standard Chinese.

At present, foreign businessmen who have similar moves with mark are obviously not individual.

Placing orders for Shaoxing fabric enterprises, exporting products after processing, and importing brand labels to sell them to the mainland market in China, and at this time, this kind of fabric has become an imported product in the eyes of the Chinese people. The market price is therefore less than doubled, and it can even rise to more than 10 times.

In fact, in the current domestic high-end fabric sales market, although many products are labeled with foreign brands, as long as we observe carefully, we can still see many "made in Shaoxing" shadow.

"After a tossing of Shaoxing fabrics, foreigners can raise their price to a new high level. For this reason, our fabric sellers sometimes can not understand it, but there are so many enterprises in China willing to purchase products that are exported to domestic market," said the head of Shaoxing textile enterprise.

Lack of brand has become a "stumbling block" in the development of enterprises.

Under the background of fabric processing industry, many people in the industry have to think about how to increase the brand influence of Shaoxing fabric manufacturers.

"Not the product is bad, but the lack of a brand based brand." on the morning of 11, Mr. Ren, head of a garment processing enterprise in Lanting Pavilion District of Keqiao, told reporters that the high-end fabrics purchased by the company each year were over 1 million meters, and only about 10% were purchased locally in Shaoxing. 90% of the products would go to Jiangsu, Shandong and other places. The reason is that the brand of Shaoxing fabrics is not high enough, and many garment brands do not recognize the products made by Shaoxing.

Over the past few years, with the increasing importance of fabric manufacturers' attention to fabric quality in Shaoxing, the quality of fabrics has been continuously improved. There are many high-end fabrics. However, due to the lack of influential brands, good products still can not be sold at a good price, which has become a "bruising" that affects the healthy development of Shaoxing's fabric industry.

"Can you tell me what the local fabric brands are called in Shaoxing?" in an interview with the textile market in Keqiao, a Qin surname businessman asked reporters.

"Even if there is, the popularity will not be too high," he said at the same time, and mention the fabric products of Shandong Lu Tai, Jiangsu sunshine and so on, textile industry almost nobody knows.

Reporters learned in the visit survey, at the moment, although some of Shaoxing's fabric manufacturers are also playing their own brand, but the strength and market impact of licensing is rather weak.

"In addition to calling out locally, and going out of the whole province, the whole country and even the whole world, there will be some famous brands in Shaoxing made of fabric products, so that the Shaoxing fabric can produce more added value, and then increase the reputation of Shaoxing fabrics," some industry insiders said.