China International Costumes Fair 2016 (Spring)

In March 16th,

(CHIC) in Shanghai National Convention and Exhibition Center grand opening, while the same place also held the China international textile fabric and accessories (Chun Xia) exposition, China International Textile yarn (Chun Xia) exposition, China International Home Textiles and accessories (Chun Xia) exposition, China International Knitting exposition spring joint exhibition, made in China to the Chinese manufacturing pformation of the industry situation, such a form of exhibition will undoubtedly enhance the quality of Chinese clothing has positive significance.

This CHIC exhibition brings together 1177 enterprises and more than 1300 brands from 20 countries and regions, and disseminate the brand after the exhibition function has changed in recent years.

The integration of the best quality supply chain has become the main target of some well-known brands.

In the H36 booth at the men's exhibition hall of the 3 hall of the men's wear hall, the "city leisure men's wear" brand, which is endorsed by the movie superstar Huang Xiaoming, will be presented in full bloom. The huge "yellow master" poster full of booths and the new 2016 samples of Aston will attract a large number of buyers who have stopped watching, forming a beautiful scenic spot of the 3 hall, or even quite a few.

Fans have been asking whether they will appear on the booth that day.

At the CHIC exhibition in 2014, Huang Xiaoming, a "fast fashion man", suddenly landed on the stair with the fans and became the headlines of the exhibitions and the major media. It was learned that the red hot star signed the endorsement contract with Alston in 2015, highlighting the extraordinary vision of the famous investors in this circle.

We can see from the latest product album of Huang Xiaoming for Alston that the product of "fashion, value and variety" is still obvious. In a vast negotiation area, a partner said that this year's product style is more fashionable, especially in terms of quality, and the price is still reasonable.

In the face of almost the same feelings of a few partners, the head of Alston said, "let every man have a vogue of costumes" is the vision of Alston, and the fashion enjoyment of high cost performance for more consumers is what Alston has been insisting on. Because Alston adopts the "full management direct franchise mode", it can reduce the price of products, so that quality can be improved on the basis of ensuring a reasonable price. Through the development and innovation of the four dimensions of fabrics, crafts, plates and designs, the clothing quality of consumers will be improved every year.

As the person in charge said, Alton took the lead in bringing the SPA mode into the domestic market dominated by manufacturing for several years. By integrating suppliers, terminal channels, franchisees and employees, a series of industrial chains formed the "aldten model".

Franchisees only need to undertake decoration, rent and purchase costs, and from other aspects such as shop location, recruitment training, retail operation, marketing planning, brand promotion, customer management, financial control, etc., are all managed and directed by Alton.

Through the integrated mode of operation, Alton quickly realized the overall lead of chain scale and brand benefit, and continued to create value for customers, and the "direct management and franchise mode" which was won by "fast", made him realize the separation of investment and management rights, and opened a new path of mode upgrading.

In the face of the downward pressure on China's garment industry, Alton has increased its input to improve its quality and attached importance to product quality and design. In the afternoon of the opening ceremony, it was located in the China clothing business forum of No. 2 Pavilion. Alton held an activity called "evolution / symbiosis / because of you," Alex's Supply Chain Cooperation meeting. "Alton" invited the excellent supply chain partners from all over the country to explore the evolution and symbiosis of the upstream and downstream of the apparel industry chain. Its purpose is to create a strong supply chain cooperation platform.

"The significance of our activities is that in today's era of China's clothing brand entering the chain competition era, Alton can occupy an important position in the integrated innovation system of modern industry chain. Taking quality as the breakthrough point, combined with its core SPA mode, the brand value will be upgraded to a new stage, so that suppliers and partners can achieve win-win results."

He concluded.