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    Niemann Marcus'S Two Quarter Results Continued To Plummet

    2016/3/16 22:47:00 27

    Niemann MarcusAchievementsBrand Strategy

    For the weak performance in the 2015 fiscal year, many clothing brands blame the warm winter weather.

    Recently, Niemann, Marcus, a chain store in the US, has issued the two quarter performance report for the 2016 fiscal year, pointing out the difficult survival situation of clothing enterprises under the influence of warm winter and strong US dollar.

    Despite the group's early existence

    IPO

    Plan, but unable to bear in the current economic situation, the IPO plan has not yet been put into practice.

    It is reported that in the 2016 quarter of January 30, 2016, in the two quarter of January 30, 2016, although it was already in the holiday season, due to the impact of warm winter and the weakening of the dollar and the weakening of tourism consumption and the stock market turbulence, the sales of Niemann and the same store still had a 2.4% decline, but the 5.6% decline in the first quarter has narrowed considerably.

    However, this is not the only brand that has led to the same store sales decline due to the above reasons. Tiffany, Messi stores and so on have all made poor performance.

    Market expectations

    And because of the dismal sales in the holiday season,

    Stock

    Too high. Therefore, the sale promotion range during the holiday season has also increased unprecedentedly.

    In the total inventory value as of January 30th, 4% increased to 1 billion 165 million 900 thousand US dollars per annualized rate, and gross margin even fell to 31% by 200 basis points.


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