Masha Ma'S Aggressive Expansion Says It Needs To Open 100 Stores To Be Aggressive.

For the international fashion industry, there is no better way to expand its brand than expand.

And after Chinese designers go abroad,

It is called careful and steady.

However, Masha Ma, recently represented as a cutting-edge designer, has said that it will open 100 stores in mainland China in 2022.

For Chinese designer brands, even for international designer brands, the speed of expansion is still somewhat radical.

However, the designer herself said that apart from the expansion, she would also focus on expanding her personal brand.

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At the end of this year, the scope of product catalogues will be increased and will be launched.

And handbag products.

Let's take a look at the young designer's achievements today.

So far, she has opened 10 stores in China's top stores, and only three years after her return.

This is not easy for designer brand to achieve such a result in such a difficult retail environment.

However, she also said she wanted to establish the first truly international designer brand in China.

At present, this expansion speed may be a bad thing for some brands, but for Masha Ma, because the brand cutting has been highly recognized, radical expansion can make the brand reputation go out.

Is it a model for a Chinese designer? She is not satisfied with such a label herself: "it doesn't make much sense to me."

However, it is interesting to note that this at least brings hope to the brand industry of Chinese fashion designers who are still developing.