Red Bean Home Brand Underwear "Three Good" To Create Outstanding Performance

In the apparel industry, the overall performance of terminal sales is weak, and the underwear industry is at a low ebb. The development of red bean home is another flourishing scene. The overall sales volume shows a fast growth trend, which is mainly due to the "three good" of red bean home, that is, good mode, good product and good management.

Nowadays, the market competition is not only the competition of products or brands, but also the business model is becoming more and more important. As Zhou Haijiang, President of the red bean group, said, "a good business model is half the battle."

In the years of operation, red beans have been studying the development trend of the clothing market, exploring continuously in the development mode, finding the most suitable business mode, namely, implementing the franchise mode and implementing full trusteeship management.

Red bean home company has a strong supply chain, has a strong control over goods, joined the joint venture with the company, the company in the distribution and other aspects of timely deployment, to achieve zero inventory, goods in the no worries.

On the one hand, the business mode of the whole trusteeship consortium avoids the malpractice of the traditional franchise mode, and on the other hand, it solves the alliance problem.

Through the preferential policy support and effective management, we can fully guarantee the interests of franchises and achieve zero inventory, no risk and high returns.

Any brand to develop, good products are basic and fundamental, deciding the enterprise.

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In the red beans home, as long as it is at home wearing household clothing, want to buy basic, save the trouble of consumers to find, it can be said to be a one-stop shopping place inside the clothing.

The products of red bean are not only complete in category but also abundant in variety, and design developers make full use of user thinking to solve the "pain point" of consumers, pursue the ultimate product, and develop products that meet the needs of consumers, creating a new generation of category representatives: red bean paste, red bean cotton and yew.

In summer, mainstream consumers like to wear slippery and light silk products, comfortable modal products or skin friendly cotton and hemp products, but silk fabrics are expensive and not easy to handle. Modal fabrics are easy to deform, cost performance is not high, cotton and linen products are wrinkled, slippery, natural, easy to handle, and cost-effective.

Red bean home is based on these aspirations, research and development of red bean cotton products.

The red bean cotton is made of high quality combed cotton, which is made of special wool removal technology. It makes the cloth smooth and smooth, has silk luster, smooth silk, and can quickly discharge sweat and heat from human body. It is cool and extremely cool. At the same time, the red bean cotton is crisp and keeps good shape.

Customers all reflected that "wearing not only the moisture absorption and breathability of pure cotton fabrics, but also the feeling of silky slippery of modal fabrics."

"Red bean cotton is cost-effective, healthy, environmental friendly and durable."

And "red bean cotton" is widely used. Home clothes, vests, short sleeves and shorts become an important part of all-weather lifestyle costumes, so that comfort can spread throughout spring and summer.