The Entry Rate Is The Beginning Of The Paction.

How can we increase the rate of entry into shops under the premise of limited number of people?

Including window display, lighting, display, and so on, the most important thing is window display.

Here, with particular emphasis, many people think that windows are models, models and windows.

So I asked you if you had changed the window.

In fact, you just changed models.

In window displays, models are relatively unimportant parts.

So what are the components of the window? There are at least three things: props, background paintings, lighting, and models account for up to 20%.

Therefore, we have to turn from window display to window design.

Models are changed at least once every 3 days, and the windows are designed once a month.

Shop atmosphere

Especially when no one is there, the shopping guide should be intercepting.

Low price intercepting for visitors to the store, high priced interception to call the old customers to shop.

You can also broadcast wheat and play the right music.

It should be reminded that promotion means sales promotion, not equal to discounts.

Discount is a form of promotion. You can create a lot of promotional atmosphere, even if it is an attractive new product poster.

Make full use of the golden section

In fact, in the daily operation of the underwear store, the most important thing to improve the daily sales of the store is the sales ability of the gold position on the shelf.

The location of the goods in the display is replaced by three places: the upper, middle and lower positions. The superiority of the "upper stage" display position is obvious.

This location is usually used to display high profit goods, the so-called golden section.

If we can make full use of this paragraph, we can help to increase sales.

Pull open

The distance from the cash desk.

In the daily underwear store operation, we should also pay attention to the reasonable placement of products, which can greatly stimulate customers' desire to buy.

Lingerie stores can design a variety of long shopping passages to prevent customers from shortcuts to checkpoints and outlets.

When customers walk around to look at or look for receipts, they may see other items that cause purchase desire.

Opening the distance between the sales area and the cash desk can extend sales time and increase sales opportunities.

The goods are placed in a relatively fixed position.

Besides, in the process of underwear store operation, the merchandise should be placed in a relatively fixed position, so that it can facilitate the purchase of the old customers.

Placing products in a fixed position can reduce the time for customers to find products.

However, the time is long and easy to lose the attention of the customer to other items, and produce a kind of old and dull feeling.

As a result, goods can be adjusted for a period of time to adjust the goods on the shelves so that they can bring fresh feelings.

Therefore, the fixed change of commodities should be relative.