The Brand Must Have The Mentality To Succeed.

After joining the brand, franchisees naturally need to invest in long-term business.

Many franchisees often start to doubt themselves because of a temporary predicament.

Naturally, this is very undesirable.

If franchisees want to succeed, they must know how to adjust their mindset.

One of the common incorrect attitudes of franchisees:

"I am the boss. I have the final say."

The typical external expression of this mentality is not "follow". It does not agree with the suggestion of headquarters. It thinks that it has a unique idea in business. It thinks that joining is a brand. If a brand is hung up, a single shop opens, and the rest is the franchisee himself.

Why? Franchisees think: this shop is my investment, I am the boss of course! This is a very wrong mentality.

The franchisee should remember that "franchisee" is neither an employee of the franchisor, nor an independent boss. The professional characteristics of the franchisee are between them.

Under the guidance of the leader, he must act according to the established rules of the allies.

Therefore, people with too much autonomy and innovation are not suitable for franchisees, but are more suitable for independent entrepreneurship.

I remember when he was talking with a friend of Renren, he wanted me to give him some guidance. I gave him a clear explanation at that time. As a franchisee, the most important thing is "follow". As long as the franchisee follows the rules of the leader, he has at least four "combination" characters, that is, legal, commercial, reasonable and reasonable. So four "fit" can fully guarantee that the franchisee has a good track record in business operation.

In the ten thousand step, even if the business fails or there are some disputes with the franchisee, franchisees can also support themselves by "following".

Otherwise, because they do not "follow", franchisees will not have the basic advantage of arguing.

At the same time, because the leader himself has explored for more than ten years, he has encountered numerous problems, so his current solution may seem very simple, but it may be a valuable experience for a huge price.

As a franchisee, since joining the league, since the allies are willing to teach his valuable experience, knowledge and technology to franchisees, then,

What is the meaning and necessity of joining a business if we persist in sticking to our own opinions and putting aside the treasures that the Allies give to us instead of exploring and accumulating business experience from scratch? This is really unwise and unwise.

The common incorrect mentality of franchisees two:

"I am a consumer". "Since joining, the leader is responsible for all my affairs".

This mindset and the above ones.

On the contrary, the above attitude is overemphasizing their independence, and this mentality relies too much on the leader.

The common incorrect mentality of franchisees three:

"The leader is always making my money."

For example, some franchisees in the process of building a single store, always have a high degree of "vigilance" mentality about the materials, equipment and software systems recommended by the allies, and think that the allies must "earn" a lot of money from these franchisees.

In fact, there are some allies, but mainly those who are fake, unqualified and irregular, who are making money in the name of "distribution".

However, according to the rules of the franchise system, if the price of the items that the franchisee is assigned to the franchisee is lower than the price that the franchisee buys separately from the market, the franchisee should actively accept the distribution, rather than the "Refusal" mentality with "vigilance".

Because of the advantages of scale purchase, the strategic suppliers generated by many years of operation, and the more professional reasons in the procurement process, the distribution or unification of the standardized owners is often much better than the franchisee's own procurement alone in terms of quality and price.

A large number of facts have shown that if franchisees go to the market alone to purchase them, then, because of the lack of professional knowledge of procurement, lack of historical proof of business integrity, and corruption of personnel, they may result in high and low prices of goods purchased, and there will also be a series of problems, such as shortening the payment time and checking the failure of inspection.

Moreover, doing so will directly damage the unity of the franchise system.