Clothing Enterprises: Create A Three Dimensional Network Marketing System

Internet marketing is no longer supported by a shop. What is more important is to define its own brand positioning and form a conceptual barrier different from its competitors, and then help through three-dimensional dissemination.

Increase flow rate, improve conversion rate through differentiated demands and customer value based copywriting.

The first step is to choose the third party platform.

The cost of self built platform is too high, so with the help of the flow and mature third party platform, it is necessary to have its own network shop, which is equivalent to the network base or base area. At the beginning, it can choose a platform, and then expand it to other network platforms after being mature and stable.

The second step is to study the similar products of the third party platform.

If you choose Taobao, you need to study products similar to Taobao on your own, which will compete directly with you in the future.

We should study their location, concepts, prices and copywriters.

We can see more about the better sellers in similar brands, study their related information publicity and other successful promotion and service experience, and learn from others' successful experience in fast learning.

The third step is to make it clear.

Positioning, do a good job of concepts and content.

After studying competitors' products and similar best-selling benchmarks, we should combine the understanding of target customers and make clear the brand concept of their clothing, including positioning, brand core values, slogans, etc., and pform these core contents into descriptions of commodities.

In the network channel, customers do not buy products before, impress them is your language description.

Copywriting should clearly express the USP (unique selling point) of the product.

The fourth step is to form a three-dimensional network marketing system.

Relying solely on the third party platform to wait for customers to come to the door, this kind of network marketing is actually of no value.

After the third party platform shop is built, the company needs to expand.

Noodles.

We can spread the well designed content through various channels, such as official website, blog, podcast, Baidu post bar, micro-blog, WeChat, forum, community and so on. The purpose is to draw traffic to our online store.

The spread of this time mainly expresses three aspects: who I am, what benefits the customers can come to the shop, and how the past customers evaluate our products.

In this way, a three-dimensional network marketing system with multiple channels around one core has been established.

The so-called pre-sale mode, in short, is to sample products, display products, collect sales orders and deposit first, then organize development and production, then pport and circulate, and finally achieve terminal sales.

This will gradually subvert the traditional way of selling electricity.

From the perspective of apparel retailing, the whole channel inventory is very huge. If in this process, part of the important products will be shifted to some online channels and customized, such as a new product, first proofing, sample clothing, then display, receive orders, organize mass production, and decide by consumers themselves what kind of clothing they produce and how many products they produce. This will greatly change the competitive position of manufacturers in the market and maximize the low inventory.

Nowadays, more and more traditional channel businesses want to apply the pre-sale mode to offline channels. Before launching the main line, they will test consumers' response through online pre-sale.