Chinese Are Increasingly Seeking Memorable Experiences Rather Than Products.

Chinese consumption habits are undergoing tremendous changes.

In March 24th, a number of recent studies showed that, as Chinese consumers slowed down their purchases of overseas luxury goods, their consumption habits and habits were changing.

Not only have they become more and more tasteful, they are also shifting their focus to areas related to health, family and experience.

A survey conducted by the research department's investment reference shows that Chinese tourists are spending a lot of money abroad in the form of buying habits.

They no longer buy expensive handbags, jewellery and watches as they used to.

By contrast, they have cosmetic products.

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Expenditure on electronic products and souvenirs is increasing.

Respondents said that this was mainly due to the gradual decline in the prices of similar goods in China, and

Activities are increasing day by day.

Chinese consumers are also starting to buy more high-end goods.

McKinsey, a consultancy, has found that Chinese consumers are keen to improve the quality and brand of cosmetics, wines, dairy products, hair care products, fresh fruits and vegetables, and beer.

The survey also shows that when Chinese find satisfactory brands, they seem to be more likely to use them for a long time.

Chinese consumers willing to choose brands outside the list are gradually decreasing.

Chinese people are increasingly seeking memorable experiences instead of products, including films, restaurants, spa and tourism, which are all well received by consumers.

Wang Yang, a chief operating officer of a travel agency, said: "our customers enjoy opera in Italy, see aurora borealis in Scandinavia Peninsula, and have a big meal at Michelin star restaurant in Paris."