Nike Sales Rise But Not As Expected By Wall Street.

Recently, a series of new products were launched to increase sales by 8% in the previous quarter.

But there is still a big gap compared to what Wall Street had expected of Nike.

This has led to a decline in investor confidence in Nike.

Overall, Nike's global sales are still rising steadily. The total sales volume of Nike products increased by 12% in the last quarter.

Not only is it stable in the North American market, but Nike's sales in China and Japan have also risen by 23% in the past year.

In recent years, Nike has thrown off its long-standing competitor, Adidas, and has become a leader in sports brands, especially basketball shoes.

But Adidas's temporary recession did not completely let Nike dominate.

Field.

NBA the competition of Jinzhou warriors star Stephen Currie and his Signing company UnderArmour made Nike feel the pressure.

After winning the NBA league's MVP and championship last year, curry's performance is still hot this year, which has benefited UnderArmour greatly, and sales of shoes have risen sharply.

Lebron James's popularity with Nike has been challenged.

The share was seized by UnderArmour.

However, Nike is still ahead of UnderArmour and other shoe makers in terms of its market value and long-term performance.

Andrew Campion, chief financial officer of Nike, said that we would not focus on single fields all the time.

Companies will not always invest in every market.

But the rise in the dollar has been a blow to Nike's overseas expansion plan.

The US dollar has increased in the past year and the US Federal Reserve's interest rate hike is expected to keep the US dollar going up in the future.

This makes Nike and other export enterprises higher than other similar enterprises abroad.

In addition to the quality of the product itself, the popularity of the spokesperson is a very important factor in the competition of the sporting goods industry.

A few years ago, the basketball shoes market was once the two world of Adidas and Nike, but then several NBA stars signed by Adidas turned to other brands, while the main player Derrick Rose suffered serious accidents.

In the basketball shoes market, Nike still relies on James's popularity to maintain the first place in sales. However, in the past two years, the activity of Curie has posed a great challenge to James and Nike.

For investors who own stocks of sporting goods companies, watching football is not only concerned about sports events, but also important for their investment success or failure.