Sandro And Maje Will Visit Tmall Shandong.

Although Louis Vuitton Louis Weedon and Gucci Gucci are still the most popular leather brands in Taobao.com cottage, but in terms of clothing, the two largest brands of Sandro and Maje of the French luxury clothing group, SMCP SAS, have not been two in Taobao in the past three years. With its controlling shareholder, the global private giant KKR & Co. LP (Co.) decided to sell to Jining Ruyi textile company (Limited by Share Ltd), a related company of Ruyi technology group, the company is going to officially visit Tmall in the quarter.

According to Daniel Lalonde, chief executive of SMCP SAS, the group's online sales increased by 138%, or 6.2%, over the previous year. After the Alibaba Group Holding Ltd. (NYSE:BABA) Alibaba, SMCP hopes that China's online business and store expansion can go hand in hand.

As of December 31, 2015, SMCP SAS currently operates 60 stores in Greater China, 25 of which are Maje, and the group said it will add 30 stores to greater China this year. However, Daniel Lalonde said that the Chinese market still has great room for the group, because most stores in China are two times the group's brand in China, and the market capacity is 5 times, or 100, and specific to light luxury. According to the No Agency data of luxury goods and clothing research consultant investment organization, it can reach 160.

In addition to landing Tmall to cater to Chinese consumers' shopping preferences, Daniel Lalonde says the brand will expand men's clothing and accessories to develop category strategy, Daniel Lalonde and Maje new handbags are very popular.

Last week, the Shandong Jining Ruyi wool textile Limited by Share Ltd (SZ:002193) affiliated company, Ruyi technology group, announced the acquisition of the controlling interest of the French luxury clothing brand Sandro and Maje parent SMCP SAS KKR from the global private equity giant KKR & Co. LP NYSE:KKR.

The amount of the paction was not disclosed. The previous news was that the takeover price was 1 billion 300 million euros in debt.

In the three party joint press release, KKR & Co. LP said it would retain a minority stake after its shareholding was 69.75%, while SMCP SAS founder and management will retain their original share.

Shandong Ruyi chairman Qiu Yasu pointed out in the press release that the paction is an important step for the group to become the leader of China and even the whole world to integrate the textile and fashion industry. By adopting the expertise of SMCP SAS and Paris fashion, the group will grow together with Shandong's strong potential business in Asia, especially in China.

The group said it would inject capital into SMCP SAS to promote further growth in the global market.

The design and creative team of SMCP SAS will continue to operate in Paris headquarters, and the group's current development strategy and management structure will remain unchanged.

Shandong Ruyi said it would maintain the DNA and characteristics of its three brands, Sandro, Maje and Claudie Pierlot.

Shandong Ruyi achieved revenue of 592 million 400 thousand yuan in 2015, up 2.5% compared to the same period last year, and net profit was 17 million 120 thousand yuan, which turned into a deficit in 2014.

By the end of 2015, the total assets of the group amounted to 1 billion 916 million 400 thousand yuan, an increase of 2.7% over 2014.

SMCP SAS disclosed in the IPO document that the core profit EBITDA in fiscal year 2015 increased by 44%, reaching 107 million euros, and the EBITDA profit margin significantly increased 130 basis points to 15.8%.

Revenue rose 33% to 675 million euros over the same period, which means that the three major brands of Sandro, Maje and Claudie Pierlot Pierlot maintained the hot sales in the first half of the year (32.5% increase), while the revenue growth in 2014 was 20.5%.

The share of international market sales has increased to more than half from 48% in the first half of the year, and sales growth is as high as 61%.

Excluding the effect of exchange rate, the same store sales increased by 11% year-on-year, showing that the growth rate in the second half of this year was significantly higher than that in the first half of 8.2%.

As of December 31st, the group has 1118 stores and sales outlets in 33 countries and regions.

SMCP SAS group debt is about 290 million euros.