Fast Fashion Clothing Shopping Center Shopping Center Focus On Format Combination

Fast fashion in the shopping center's standard development will be rewritten in the next few years.

Reporter survey found that fast fashion brand expansion into differentiation period.

First, the early batch fast fashion big brand expansion reduce speed.

In keeping with this, the shopping center's choice of main stores will be upgraded from passenger flow to focusing on the scientific nature of business combinations.

Not only is the fast fashion, but the main stores that are regarded as passenger engines and large areas of shopping centers can be digested will face a new round of upgrading.

Zhao Wei, director of ZARA Greater China development, said

It is often regarded as a leading role in the shopping center, but actually the real business is party a.

"It's hard to build a shopping mall with a good brand. A really good shopping center should have a good idea of who to design and what brands to recruit in the early stage, especially when it comes to early business."

Previously, the main shopping center of the shopping center has undergone many rounds of changes from home appliances stores, department stores, supermarkets to fast fashion.

Hou Xun, general manager (operations) of Kowloon warehouse China Real Estate Co., Ltd., said that regardless of the format of shopping centers, shopping centers must first clear the needs of the target customers. In fact, the commercial projects are comprehensive and can not rely on a single individual as an engine.

"The hottest engine in the mall is not necessarily a successful shopping mall.

As a shopping center manager, do not blindly search for the passenger engine, and what products you want to make, find the tenant partners and operation team.

In the view of Wang Rui, vice president of Shanghai Zendai Property Ltd, shopping centers need a reasonable combination of science. Despite the poor performance of retail formats in recent years, they cannot be blindly cut across the board.

Whether it is department stores, supermarkets or hot experiences and catering formats, the criteria for choosing the main stores should be based on the needs of consumers, increasing stickiness, and continuing to enhance shopping centers.

Ability.

"In recent years, shopping malls have become more and more popular in shopping centers, but a shopping center abroad can accommodate two or even four department stores, and they are living very well."

Under the mode of shopping center leasing, the brand competition is too homogeneous, and marketing means are very similar. It is necessary to continue upgrading the backward mode to become a main store.