B2B Fast Supply Chain Executive Chen Jianzhi Analyzes Supply Chain Problems

In recent years, inventory has become a big problem in the clothing industry.

Although enterprises are aware of the importance of diversification and the slogan of "fast fashion", the production and supply chain system still stays in the "slow" era.

How can local fast fashion brands have the ability to react quickly to high turnover and no inventory like ZARA and H&M? Let's listen to the insights of Chen Jianzhi, executive director of the B2B fast reverse supply chain platform.

Reporter: Hello, dear netizens. The guests who came to our conference room today are Chen Jianzhi, chief executive of Zun Zhi, Chen. Hello, welcome! Can you tell me first about what platform the next pass is made?

Chief Chen: all right.

It is composed of 20 advisors and experts.

Over the past 25 years, we have helped in the training and coaching of production reengineering and production capacity upgrading in many textile and garment supply chain production enterprises in South Korea, Taiwan and Hongkong. But one thing we found later was that a factory had no way to undertake the rapid reaction system required by brand dealers, because a garment factory did not necessarily get the source of surface accessories, so that the surface accessories production group company could inject all resources into a garment factory, and many brands and Brand Company wanted textile mills and fabric producers to allow them to place a small order, so that they could try a lot of money.

But in fact, such a request is difficult to match, because the number of products produced by a brand dealer and the style pushed to the market can not meet all the share of supply of a textile mill.

Therefore, the creation of intelligence and intelligence came into being.

It is a platform of many to one, one to many, many textile factories, many fabric suppliers, and many designer brands to serve many brands.

Many brands have placed orders under our centralized platform, and we have been working with a number of production oriented garment factories, printing plants and embroidery factories to serve many brands.

In terms of the current mode of operation, we can meet the brand's first expected reduction in quantity to help them face the needs of fast fashion, because consumers' consciousness is on the rise and there are more and more styles to choose from.

The market that consumers buy now is no longer the region they are in, but the global, cross-border electricity supplier. They can even buy the clothing of American payment through credit card.

Therefore, at present, the first and second tier brands in China are seeking how to make quick response.

Reporter: Yes, at present, there are many fashion enterprises in China that want to make fast fashion, and the demand of fast fashion for supply chain is very high.

So what are the advantages of the fast reverse supply chain that we have created and compared with the traditional supply chain?

Chen: the traditional supply chain, as a matter of fact, knows what is going on with the textile and apparel counterparts.

Now let me talk about the characteristics of the quick response supply chain, that is, we must go back to the source of the supply chain.

Why do we talk about it? Because we are talking about C2B, Consumer to Business, which is driven by the needs of consumers to supply the supply chain, which is called "sales". Therefore, we are going back to the source of the supply chain, which is the trend of fashion, commodity planning and supply of accessories.

To make a quick response, it is inevitable that if I have the best selling style, then can I catch up with the replenishment in the season? That is to say, we sell the goods one by one and replenish the goods in season.

To do this, we must make a lot of money at the source of the supply chain.

On the platform, we can let designers do a lot of experiments, and let a lot of brands choose styles. One of them will be picked, and the fabric he picked will be ready for embryo and preparation.

Only when ready is it possible to replenish goods quickly in the sales process.

In the matter of replenishment, whether garment factories can meet production capacity is no longer a bottleneck. Now the bottleneck lies in whether the accessories manufacturers are ready to sell fabrics when they need additional fabrics.

A brand dealer can't eat so much fabric. Who will do this?

As we spread the wisdom to create the B2B fast reverse supply chain, this platform has served hundreds of brands. It is very reasonable for us to prepare materials for the brand names.

Because we develop many styles with the fabric that he needs, many brands may choose different models, but they are actually the same fabric.

When we are ready to pick up the fabric, he can directly ask for the order to replenish the goods, so that we can make quick response.

Reporter: Chen Zonggang has just mentioned that fabric is very important for fast reverse supply chain. How many accessories manufacturers do we have on our platform now?

Chen: at present, we have more than 100 textile mills, fabric suppliers or ingredient factories.

You may think that the 100 houses are not many, but here we want to make clear that at present, there are more than 50% of the textile factories and fabric suppliers that are currently serving the fast fashion brands.

Whether it is ZARA, H&M, GAP, C&A or UNIQLO, these fast fashion styles have a special feature, that is, their basic and regular money will be much more than the design, because they are usually sold in a more conventional style, but they can not be without design.

Here is a very interesting point. For these conventional items, textile mills and fabric producers must prepare millions of meters of germ cloth. These embryo cloth will probably serve these fast fashion brands for more than 2 years, and these embryo cloth may not come in any time in 2 years.

More than half of the textile factories and fabric suppliers who have been able to cooperate with others have very abundant germ cloth, but these germ cloth are all popular.

These popular embryo fabrics have made many styles of development through the team of designers who cooperate with each other, so we can provide additional orders for the brands when they supplement replenishment.

Reporter: under the background of "Internet +", many

In terms of pformation and upgrading, what can we do to help these enterprises?

Mr. Chen: as we all know, the clothing industry has been talking about the zero inventory solution in the past three years, but in fact, there is no zero inventory in the world. No clothing brand can really sell to every item, but everyone is looking forward to lowering the inventory rate.

In the service system of intelligent pportation, we can help clothing brands to reduce inventory to below 5 points.

What are we doing to help them? Because we are selling products, selling them one by one, and assisting them in making predictions according to the data sold by brand dealers to determine which styles are worth replenishing in the next 2 weeks.

This is simply what the offline supply chain can't do.

The most important thing is that we have a complete programming team. Through programming, we connect with the upstream textile mills and fabric suppliers, connect with the garment factories, and connect with the downstream brand DRP system.

We can grasp the data they actually sell, and propose solutions for O2O+ fast forward, pre-sale + fast reverse.

These solutions are difficult to do in the general offline supply chain, but our operation team has the Internet gene in it.

Over the past three years, we have helped Alibaba create a textile and apparel supply chain, which has been accumulated over the past three years and Alibaba has been slightly developed.

Now they are going to serve the part of the electronic business platform, and the part that spreads the wisdom to create the service brand is the shopping mall and Street store that we often visit.

It is the Internet thinking that helps these brands react quickly.

Reporter: now there are many traditional brands from the previous exclusion of the Internet to embrace the Internet, but the process of hugging is not so smooth. What do you think the problem is?

President Chen: a traditional brand dealer is an electric provider. I think the biggest problem is the genetic problem I mentioned just now. Their DNA blood is the practice of offline, traditional and physical businesses, but the online business practice is based on the Internet platform, which emphasizes small, fast and smart.

Let's just talk about one thing. The electricity supplier is going to be new every week, while a traditional clothing brand does not do it every week, instead of ordering it four times a year, once every three months.

What is the concept of ordering? Three months ahead of time, for distribution channels.

Order goods.

Therefore, in the large process of the traditional brand company operation, there is no way to operate the electric business.

Since 2007, we have introduced a lot of first-line brand electric business division to today.

You will find that if the traditional clothing brands do well in e-commerce, they are independent of the electronic business department, set up an e-commerce company, financial independence, profit center system, and even the electricity supplier companies go back to buy goods with the brand headquarters.

It must be independent before it can shorten the whole operation process and make the horizontal connection between departments and departments flat, rather than a huge pyramidal structure.

Therefore, we usually suggest that we try to try out an independent company and use the fast response cycle to operate the development of the electronic business, and become a closed loop process, so that the traditional brand electric business should go out of the way.

Reporter: at present, many enterprises are integrating like us.

How do you evaluate the current situation of the supply chain industry?

Chen: a lot of friends from the textile and garment industry are actively building the supply chain based on the Internet platform. We are very happy to see such a phenomenon. Especially in the past two years, it has sprung up like mushrooms. Whether it is excellent material, chain, net, network, search network, including the first two days just set up in Shengze, I feel great.

But why is the upstream of the supply chain easier to integrate? Because the upper reaches of the supply chain are standardized products.

There may be many colors for one piece of fabric, but more standardized than clothing.

But when it comes to the entire supply chain of clothing, it is not easy to get the whole link into the Internet thinking.

Because garments are non standardized products, it is very difficult to operate. The only way is centralized platform.

It is a centralized platform to pmit intelligence.

Although we are concurrently with many designers' Union and many commodity teachers union, our platform itself will launch 600 new models every month, which is our hard target.

Today, we have injected more cost into the market, so that we can integrate all of us on our platform. They are not only merchants, but a part of the platform to serve the brand.

Even our integration is integrated into the retail end. As we just mentioned, we have the o2o+ quick solution, which has a pre-sale + quick solution, which is relatively rare at present.

Reporter: today, I am very grateful to Chen Zonglai for telling us about these knowledge of supply chain.

President Chen: Thank you. Also, I would like to wish our fashion managers better and better. I wish you all our friends to join hands together on the road of Chinese clothing growing up. Welcome everyone to pay attention to the B2B quick reverse supply chain platform. Thank you!