Fashion Brand Public School Will Merge The Fashion Show For Men And Women Only Two Series A Year.

According to the latest news from New York, the clothing brand PublicSchool, founded by DKNY's new creative director Dao-YiChow and MaxwellOsborne, will no longer participate in the exhibition.

And plans to merge the brand men's and women's clothing series, showing only two series a year.

Dao-YiChow and MaxwellOsborne were appointed as the new creative director of DKNY in April last year and are responsible for all the DKNY series of ready-made garments.

It is understood that since June this year, the clothing brand PublicSchool will show two clothing series in December and June respectively. They will be named early spring and spring series Collection1 and early autumn and autumn series Collection2. The venue for the fashion show will only be released later.

Dao-YiChow, the founder of the brand, believes that the fashion show that shows two times a year will make the brand consistent throughout the year and slow down the whole design process.

The two designers can better participate in the design series instead of being tied to the fashion show's flowchart.

This decision may have an impact on the business, but they will enjoy the process very much.

MaxwellOsborne revealed the brand.

The series is usually an extension of men's wear series, and similar design techniques can produce greater impact when displaying men's and women's clothing series at the same time, which will better adjust their responsibilities in DKNY.

Today, the decision will separate PublicSchool and DKNY from two brand fashion shows, instead of three fashion shows with two teams in two days.

MaxwellOsborne said that although some other designers can take charge of two fashion shows, their fashion shows are far apart and not the same city's fashion show.

It is difficult for them to make two performances in three days in the same city.

It was held in July and January.

During the show in September and February, PublicSchool will focus on consumer oriented activities such as pop-upshop or a retail event.

And the brand is also committed to making these activities better, so as to better narrow the distance from consumers.

AnthonyLandereau, President of PublicSchool brand, said that the goal of the decision is to continuously improve brand performance and bring better sales, and to provide sales of goods earlier in shops.

The same concept of Collection1 and Collection2 will help customers build a more powerful and visual impact classification.

For brands, the best performing category has been the early spring early autumn series, and expanding this series is very important.

It is very natural for men and women to assemble and display together, because women's wear has always been an extension of men's clothing.

At the same time, showing the men's wear series earlier than the daily schedule will ensure that the brand has better delivery time.

For example, Burberry and TomFord have announced a mixed fashion show for men and women, and at the same time implement the strategy of "show to buy". Online shopping mall and physical stores sell the same products simultaneously.

Gucci plans to make the first attempt to release men's and women's clothing at the 2017 fashion week in Milan next year, but will not buy fashion shows immediately.

For such a change, DKNY brand will not make similar decisions.

Dao-YiChow believes that every brand should do something meaningful to their business.