Another Way Out For Assembling Stores Or Clothing Retail.

In recent years, with the development of e-commerce, many clothing retail entities have been hit by unprecedented attacks and have closed down their stores.

And the recent gathering of stores may be another way out for garment manufacturers.

In Europe and America, the collection store is a mature and universal channel mode in retail market. At present, most of the world-famous stores are concentrated in Europe, especially in Paris, London and Milan.

In China, collection stores have developed quite rapidly in recent years, and more and more enterprises and retailers have begun to focus on and explore the collection store mode.

What is a collection store?

This is a strange and familiar concept.

The reason for familiarity is that the concept of a store is well understood. In short, it is the integration of multiple brand products into a single store.

The biggest difference between a single brand shop and a single brand shop is that the products in the store come from multiple brands.

In operation, the brand partners cooperate with the store parties in the form of selling, consignment or being represented.

Speaking of strangers is because when we talk about a collection store, we often know that we do not know it, and are often confused with other retailers.

The history of collection shops can be traced back to the 30s of last century.

In 1929, French designer Lucien Lelong founded the first buyer shop. With the emergence of buyer shops and high-end boutique stores, the retail mode of collection store has developed rapidly and has become popular all over the world.

In the long development of the collection store, many famous global stores were born, such as Neiman Marcus, Henri Bendel, Barneys New York, Dover Street Market, 10 CORSO Market, and...

Today, some collection stores have become the list of top 100 retailers in the world, and deserve to be synonymous with urban fashion.

Collection shop classification

From the current market perspective, the collection stores are generally divided into multi brand collection shops, buyers' collection stores, designer brand collection shops, lifestyle collection shops, department store multi brand collection stores and single product collection stores.

With the development of the times, the collection stores will also show new characteristics and new hot spots.

1. multi brand store

The main area of shops is generally 300~1000 square meters. A clothing store brings together many clothing brands. The brand positioning is mainly concentrated on the popular clothing market with distinct preferences. Each brand has its own clear positioning and customer groups, and there is correlation between each brand. Each brand has relatively independent and obvious space in the shop.

Shop and brand is not the relationship of bunk lease, but one of buying, acting or consignment. The type of choice of goods in store is mostly in the shop side, not the brand side.

2. buyer's shop

The buyer's collector's shop originated in Europe. So far, it has a history of over 100 years. An authoritative top-level buyer shop is equivalent to the concentrated fashion version of the fashion manual.

In the early days, most buyer shops were based on the eyes and interests of buyers or shopkeepers, collecting products from the world that meet their own aesthetic and store concepts and buying out products, displaying and selling them in their own taste.

With the increasing number of consumers who emphasize individuality, buyers have gained more and more development space and channels in recent years. From the initial batch of small consumer groups to promoting the pformation of retail mode, the industry has changed.

Buyers' stores focus on brand characteristics, pay attention to the degree of fashion rather than brand name and designer status. Most of the goods are bought by the buyer team of shopkeepers or shops. Instead of blindly following the trend and following the trend, they choose the trend. There are numerous brands in the store and many categories, but they follow the consistency of the shop concept.

It is characterized by more quantity, more money, more goods and faster turnover of goods.

3, designer brand collection shop

Fashion in personality

Against this background, a designer brand integration shop that brings different designers' works comes into being.

The salient feature of designer brand integration store is the guidance, diversity, flexibility and limited quantity of designer brand.

Because the limited amount of money is the natural attribute of designer brand, designers are the leaders of fashion trends, rather than the followers. The designer brand is forward-looking and guidance to the market.

For consumers who are eager to enjoy the personalized fashion experience, it is undoubtedly the best choice for designers to brand their integrated brand shop with distinctive dress language and flaunt their unique aesthetic tendencies and world outlook.

4. Lifestyle shops

Lifestyle collection shop, also known as Lifestyle Store, locks a certain life style, and the product is all around this combination.

Lifestyle shops generally not only sell clothing products, but also push stationery, books, electronic products, food, plants and other daily groceries, complete the supply of a full range of lifestyle products locked into consumer groups, and even some lifestyle shops have launched beauty clubs, galleries, hotels and coffee shops.

5, department store boutique boutique

Such shops are generally referred to as "small department stores" in terms of scale. There are general merchandise features in business mode. But because of the strong theme and the selection of goods, such shops are not as large as general department stores.

In the shopping mall, there are many stores in the form of shops, 1000~5000 square meters of the main area.

Department store multi brand store has a strong potential to promote the marketization of new brands.

For example, in 1907, the department store boutique store Neiman Marcus was set up in the United States, and the list of the first designers introduced in 1938 included the Christian Dior and Gabrielle Chanel, which are famous for their immortal fame.

At that time, these designers who had already become the first line brands were just emerging in the design field.

6, single product collection shop

As the name suggests, a single product collection shop is a store that only operates one commodity. Unlike a single brand store, the single product collection shop is a single and diverse mixture.

The sole reason is that only one kind of merchandise is sold in this kind of shop. The reason is that although it only operates one commodity, it includes different brands, models, specifications and shapes, and provides the most complete varieties to consumers as far as possible.

The single product collection shop is characterized by specialization and quality. It keeps up with the trend and has a strong store style.

Future trend

In the increasingly homogeneous market where 1.5 finished products are becoming more and more homogeneous, consumers are looking for additional value of commodities, such as interesting experiences, wonderful stories and unique lifestyles.

Under such a consumption background, the collection shop characterized by fashion, uniqueness, individuality and attitude is more and more sought after by consumers, showing great advantages and potential for development.

From a horizontal point of view, a collection store displays its brand or agent brand in the same store, complementing the passenger flow through different brand merchandise combinations, and improving the operational efficiency of the inferior category.

From a vertical perspective, the brand will take the initiative to optimize the industrial chain, share costs and interests with all links, reduce circulation costs, and reduce the rate of commodity markup, thereby breaking through existing business models, enhancing the competitiveness of the brand market and achieving the goal of win-win.

Judging from the current development situation, the collection store mode is surging in the Chinese market, accelerating expansion in the first tier cities, extending continuously in the two or three line cities, and some small scale collection shops have emerged and become a climate.

But in general, the store is in China.

The industry is still in its infancy, and there is still a long way from commercial success.

With the growing maturity of the consumer market and the increasing diversification of consumption, the collection stores with different brands and different styles and different styles of products can not only improve the choice of consumption, but also effectively enhance the gathering power and consumption experience of the shops.

For brands, the collection store is undoubtedly a new market channel, which can help minority brands get market recognition and affirmation.

For consumers, the choice to give up convenient online shopping to store consumption, fashionable, unique, wide selection, bring multiple consumption experience of the collection shop undoubtedly has obvious advantages.

It is foreseeable that the new collection store mode will inevitably lead to industry change and become a mainstream business mode of large scale multi brand enterprises in the process of market development, and will also become a major trend of the development of clothing brand in the future.