Do You Like Amazon'S Costumes?

Recently, Amazon has been singing a lot in the clothing market. Besides launching its own brand, many big names are also starting to sell directly on Amazon, such as CK, Lacoste and Kate Spade.

As early as the 2006 acquisition of shopbop.com, Amazon's ambitions for the clothing market are evident.

Prior to Amazon's other products, the platform was seen as a low-end market by many high-end brands.

To change this view, Amazon has started selling clothing at full price.

Amazon has its own reasons to choose the brand.

Many shopping malls, such as Messi's department store and Kohl's business, are growing hard and closing their stores. As a contrast, Amazon is growing rapidly.

Last year, Cowen, a research firm, predicted that Amazon's clothing sales would increase from 16 billion in 2015 to 520 in 2017.

More than Messi's department store ranks first.

In order to improve platform profits, Amazon has built up its own brand clothing by taking advantage of the platform's custom shopping habits.

It also launched the fashion talk show Style Code Live, using star guests to publicize the website's costumes.

When competing with other traditional shopping malls, Amazon has left its opponents with no fighting power, because Amazon has not only data support, but also consumer preferences and sizes.

Pricing power.

Bloomberg recently pointed out that Amazon's average price of each garment changed 9.2 times, while Messi stores and Kohl were revised 2.1 times and 1.5 times respectively, highlighting the pricing flexibility of the platform, which is conducive to increasing sales and maximizing profits.

These efforts increased Amazon Amazon's sales by 25%, while Messi's sales fell 3.7%, while Kohl's grew by only 1%.

Amazon's ambition is not limited to the North American market. It is also ready to enter other markets.

Amazon has experienced many failures in the apparel industry, but even so it has not given up because the clothing industry can bring high profits, and its own brand clothing can generate as much as 80% profit.

Moreover, sales of clothing occupy a pivotal position in Amazon's total sales, so having free brand clothing can bring long-term profits to enterprises.

So clothing will become the future.

One of the biggest bookings is the introduction of its own brand clothing to bring higher profits.

Moreover, consumers' preference for online shopping clothing has lit the way for the electricity supplier.