O2O Has Regressive Capital And Has Entered The Oligopoly Era After Being Calm.

Wangjing SOHO is known as the "universe" because of its large number of start-ups.

"Center", a large number of teams have developed a unique "sweep code" street in Wangjing SOHO. The 100 meters long push booth reflects the hot situation of the O2O industry at that time.

Along with the gradual cooling of the O2O fever, the only street with the most significant sweep is only a few seats.

Accumulation of users by gift giving

O2O's good times are gone forever.

Destruction of Saul Street

Sweeping street is located on the sidewalk of Fuan West Road near SOHO, Wangjing. Dozens of businessmen gathered in the past, but the era of surging crowds is no longer there.

Reporters observed that, although the first day of the working day, sweep the yard of a street at the most crowded noon, there are only 7 stalls, small small tables are packed with carton Starbucks cup, several stalls are the same gifts, several stalls are the same business, known as "China's largest self-employed community O2O e-commerce brand."

The booth surrounded by the Starbucks cup is a wholly owned subsidiary of Tencent's largest investor in Hong Kong Securities Internet brokerages.

There are several chairs on the north side. As long as we donate a love and charity fund for the Chinese pension industry, we can get a free massage on the spot. Several physiotherapists in white coats are standing behind the backs of their chairs.

Sweeping street is a barometer of O2O industry.

The summer of 2015 is the most prosperous period of sweeping street. People who pass by only need to use a cell phone to sweep from the beginning to the end. A big backpack can be filled with stuffed toys, data lines, self timer bars, drinks and fruits.

With the advent of capital cold winter, the difficult situation of O2O is directly reflected in sweeping street.

In October 2015, the length of the street was less than half of that in summer, and the price of the gift was also reduced to 3-5 yuan.

After entering the winter, there are only a few stalls left in the street, and the stall owner said, "it's too cold in winter, so it's good for spring."

However, Gu Yu has passed, but the spring of Saul street has not yet arrived.

Hot Street

It is the east side of the "cold street" that sweeps the street from the west side of the road.

Every noon, a large number of peddlers peddling tricycles gather on the side of SOHO in Wangjing. They consciously arrange in a row, selling and selling luncheon, roast sausage and fried noodles at the scene, and their business is quite good, which is in sharp contrast to the sweeping street across the street.

A staff member who works in a start-up company in Wangjing laughs, "selling cold leather is stronger than most enterprises in Wangjing SOHO, at least he is making money, and many start-up companies are still losing money."

As the "lunch army" returned to work, the stall owners of the sweeping yards also returned home one by one.

A worker nearby said that the stalls in the past had been placed for a day, because the location of the stalls would be seized at noon and missed the "dinner tide".

Now that there are no passers by, there is no need to worry about the location being occupied.

With the departure of the peddlers, the takeaway platform, which is hung by the red, blue and yellow flag, is occupied by the electric car.

Starting from 4 p.m., Wangjing SOHO entered the hot season of takeaway. A large number of overtime workers stopped eating out and settled the dinner problem by ordering meals.

Maybe it's the atmosphere of entrepreneurial fever. Even chatting among takeaway chore is also inseparable from financing.

The Beijing Commercial Daily reporter accidentally heard a Baidu takeaway delivery man say to the hungry delivery man, "who will order your takeaway after 3 / 15?"

Hungry, little brother quickly retorted: "nonsense! We just got a billion plus financing!" at night, the takeaway brother entered the busy period, and a few sweeps yards merchants did not appear again.

Capital return to calm is the direct cause of the decline of sweeping street.

In the past, it was impossible to pull investors through gifts and find investors' financing mode.

Financing only by concept and false user accumulation is becoming more and more difficult, which has extinguished entrepreneurial enthusiasm of some people.

The decline of start-up companies has made O2O industry lose its sustainable vitality. Capital side will be more cautious and choose enterprises with a certain scale. The entrepreneurial environment of new small businesses is even more unfriendly.

The number of major tracks in the O2O field has entered the era of oligopolistic competition.

In the field of travel, Uber is fiercely competitive; the takeaway area is hungry, the American takeaway and the Baidu takeaway are tripartite; the American industry O2O beaver family is fighting against the 58 beauty industry.

As for the areas of car maintenance, drug delivery and so on, despite the large number of brands, it is difficult to scale again.

O2O has been regarded as the best area of entrepreneurship, and now it has slowly turned to capital and giant games.

But not all start-ups have no chance. O2O still needs innovation.

58 to CEO, Chen Xiaohua said, "despite the fierce competition of O2O, it is only a drop in the ocean for the whole US industry.

Almost every shopping mall or street corner can find nail shops, not to mention beauty, hairdressing, beauty and other businesses.

O2O's share in the US industry is less than 1%.

If you want to fight more markets or eat the whole American market, you need not only financial support, but also more imaginative business models, and the existing models are temporarily difficult to achieve.

In addition, traditional Chinese medicine, mobile medical and other fields are still blue ocean, but for entrepreneurial enterprises, the essence of returning to business is much more important than scanning the code for users' empty strokes.