Sports Industry Development Trend Forum: What Aspects Of Jinjiang Enterprises Going Out?

Global footwear industry in 2016

On the trend forum, sports industry experts and business representatives from Italy, the United Kingdom, Vietnam, South Korea and China's Taiwan and other countries jointly take a look at the development trend and trend of the sports industry in the future ten years.

According to the opinions issued by the State Council on accelerating the development of sports industry to promote sports consumption, it is estimated that the total value of sports industry will reach 5 trillion in 2025.

This also means that the next ten years will become the golden age of sports industry.

The forum pointed out that integrating global excellent industrial chain resources has become a draught for the next sports industry.

While grabbing the "one belt and one road" to develop new opportunities, we should also be good at learning from the world's advanced production technology and actively leveraging the industry 4. The advantage is the organic combination of robots and automated production.

Sports industry 5 trillion investment opportunities in education and culture industry, health and entertainment.

"Since 2008, sporting goods in China, especially

A round of adjustment has been made, and a rapid adjustment has been made in the past two years.

The simplest thing is that the number of people who participate in sports is increasing. The change of sports scene has brought about new changes in the industry, and there will be a great growth trend in the future.

Bao Mingxiao, director of the sports and Social Sciences Research Center of the State Sports General Administration Institute of sports science, said that at present, the sports industry has been incorporated into the overall strategy of adapting to the new normal economic situation and promoting pformation and upgrading. The space for future sports industry development is enormous, but to really do it, it is necessary to return to the most essential thing in sports.

The core value of sports is education, health and entertainment. The development of sports products should focus on education. The investment opportunities of sports industry 5 trillion are in the education culture industry, health and entertainment.

Shi Bi, a member of the Chinese Academy of engineering and a professor at Sichuan University, said that the sports industry is a truly sunrise industry. The output value of the US sports industry has reached 450 billion dollars, accounting for 3% of GDP in the United States.

Sports industry in Australia, Canada, Britain, France, Italy and other countries are also booming, accounting for more than GDP1%~1.5%.

"Compared with these countries, China has just started a big gap, but China's sports industry has a big room for development."

Shi Bi pointed out that enterprises should not blindly imitate and OEM the way to learn from others.

As the largest consumer market in the world, China should have a number of its own sports product brands.

He believes that cross-border cooperation and collaborative innovation of the whole industry chain is an important way to achieve this goal. "For instance, we can promote the creation of original and leading sports product brands through the cooperation and collaborative pformation of the leather and rough industry and the footwear industry with the sports industry, and from the functionalization, marketization and intellectualization of the basic materials."

In the view of Shi Bi, China's sports industry is currently lacking in brand and brand effect. To change this situation, we need to strengthen international exchanges. We need powerful enterprises to go out and come in. We need to learn from international brands in terms of production material selection, technology, equipment and personnel allocation.

"Sports industry is the production and operation of operation and construction of lifestyle. It is generated by changes in the way people live.

Opportunities lie in the needs of ordinary people, and changes in the way of national life stimulate new vitality.

For example, more and more people in the country are more willing to experience outdoor life outside the marathon.

Bao Mingxiao pointed out that there will also be new growth and investment opportunities. The sporting goods industry can link up with the sports service industry, build a complete sports industry chain and sports ecological circle, and fully connect with "Internet +", industry 4, and China made 2025.

Jinjiang shoe materials supporting enterprises should pay attention to international division of labor and industrial chain positioning.

As the capital of Chinese brands, Jinjiang has Anta, XTEP, 361 degrees, Shu Hua, HOSA and other national and world-renowned sports products brand.

How to integrate the resources of the world's excellent industry chain and strike the draught of the next sports industry has become a hot topic for discussion.

In the speech, Hu Zhiming, chairman of the Vietnam branch of the Chinese Chamber of Commerce and the chairman of the Vietnam Lide investment consulting and consulting company, pointed out that Vietnam GDP showed an increasing trend in 2013, 2014 and 2015.

In 2016, Vietnam will become one of the fastest growing economies in emerging economies. The world bank and other authoritative institutions predict that Vietnam's economic growth rate in 2016 is expected to reach 7%.

"Vietnam has a wealth of labor resources, the average labor age has a more obvious advantage, labor efficiency is also rising, Vietnam labor cost advantage is more obvious than other countries, which let Vietnam by shoes and clothing and other labor-intensive enterprises concern."

Miao Ren Lai analyzed the way.

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Today, Vietnam has become the second largest exporter of footwear products after China.

As one of the three pillar industries in Vietnam's exports, Nike, Adidas and other world famous brands have pferred their orders to Vietnam, and the factories for their foundry are constantly expanding their production capacity and improving their technological content.

Up to now, these brands account for more than 50% of the world's capacity in Vietnam, and this trend will further expand. "

Miu Renlai said, it is worth noting that after Vietnam's accession to the TPP, most of the footwear industry tariffs fell from original 37.5%~40% to zero, and a small part will drop to zero after 7 years, and export competitive advantage is obvious.

"There are opportunities for Chinese funded enterprises to enter the Vietnamese footwear industry."

In this regard, Miao Ren Lai analysis, the world famous brand OEM factory has carried out automatic pipeline reform in Vietnam.

Vietnam's local shoe making enterprises are backward in technology and equipment, and the format is highly polarized. Jinjiang enterprises can assemble their own footwear industry's competitive advantages, identify the location between the two and expand their development.

Miu Renlai suggested that Jinjiang footwear enterprises can understand the local formats and needs, understand the relevant regulations of TPP, and achieve localized production according to the requirements. Jinjiang shoe materials supporting enterprises can join together to enter the local footwear industry park in Vietnam, and create a complete supporting chain to facilitate buyers to "one-stop" procurement and enhance competitiveness.

Duan Limin, vice president of China leather and footwear industry research institute, said that for many enterprises, first of all, we need to understand trade rules and future trends when we go out.

In the past, China's accession to the WTO, some of the trade rules are mainly some border rules, such as lowering tariff barriers, improving the degree of liberalization, and opening some access conditions; but the current rules may emphasize environmental standards, labor standards, intellectual property rights protection, and will further extend to the technical standards of products and some of our quality standards, so Chinese enterprises must be prepared.

"Enterprises should pay more attention to the international division of labor and the positioning of the industrial chain when they go out. In the international market, the positioning of the industrial chain is very clear.

Although our enterprises will continuously improve their product creation and R & D capabilities, improve the level of equipment manufacturing and robots to improve their efficiency, enterprises must first make good localization and gradually pfer to the upstream of the value chain.

Duan Limin suggested.

The development of sports industry is closely related to intelligent manufacturing in the future.

The great potential of the sports industry in the next ten years has injected full confidence into the industry.

However, the experts also pointed out that the future competition between enterprises and intelligent manufacturing is inseparable. The era of industrial 4 has arrived. Enterprises should make full use of the latest development achievements of computer technology, network technology, communication technology and intelligent technology, and promote industrial upgrading to a new height.

Lin Hongquan, a researcher and President of the Institute of automation of the Chinese Academy of Sciences and three Beijing Bozhong science and Technology Co., Ltd., pointed out that the challenges facing the industry are spreading all over the world. In 2011, Foxconn had 1 million 200 thousand people. The company then proposed that 1 million robots will be installed in the next three years, but by the end of 2014, only more than 30 thousand units had been installed.

It can be seen that robots are not easy to replace labor.

Lin Hongquan suggested that enterprises should understand machine substitutions from a broad sense. That is to say, we should not simply change machines to machine instead of labor. Instead, we should use high and new technology to promote pformation and upgrading of enterprises.

In this process, MES (Production Execution System) is the core of industrial 4.

AngeloTaurino, a Limited by Share Ltd consultant of Italy robotics automation system, has shown the new shoe making methods brought by the combination of robotics and automation through abundant videos, and has improved significantly in terms of efficiency and quality.

AngeloTaurino emphasized Lin Hongquan's point of view. Industry 4 is not just a simple robot instead of labor, but also to optimize the process at the same time.

Only by changing the process can the mechanical replacement work achieve a significant effect.

The purpose of mechanical replacement is not to lay off workers, but to increase production efficiency, reduce waste, improve product quality and reduce costs.

Over the past 2 years, I have seen more and more European and American enterprises come to Italy, hoping to find a new way to produce sports shoes.

Asia is the largest footwear production base, of which China has a large share.

But the data in 2015 showed that only 1% of the enterprises in China were using automated production, whereas in Europe and the United States where shoes were less produced, the use of automation equipment was greater, so Chinese enterprises should have confidence in automation equipment.

AngeloTaurino said automation is part of the technology. At present, the automation equipment and technology have been very mature. He hopes that Chinese enterprises can participate more, not just look at it. Even if the industry is pferred to Southeast Asia, it hopes to use intelligent production to produce more inexpensive, quality products, not just pferring production bases to other places.