Affordable Luxury Brand Valentino Has Gone Down.

In recent years, the development of Europe is very unstable, leading to bottlenecks in tourism industry, and some luxury goods are still unattended.

Valentino has finally announced a price cut recently, and the price cut has not yet been announced.

The new strategy covers mainly the Greater China region.

Countries and European prices remain unchanged.

Europe, as a brand image, needs more stable prices to protect the interests of customers and foreign direct investors.

But Asia is different. In the past, the price gap between Asian market and Europe was too large, but now the increasingly perfect Internet platform offers more opportunities for customers to get more parity. The news becomes pparent, and people in Asia have more opportunities to travel abroad, and prefer to buy low priced luxury goods abroad.

Valentino had to reexamine himself.

Strategy to save Asian markets with declining sales.

For customers in these areas, this is good news. Your rivet shoes can be bought at a cheaper price.

For example, the price of this pair in Europe is 730 pounds, or about 7000 yuan, and the price in China is now 9200 yuan.

The decision to lower prices in Asia is mainly due to the implementation of China's anti-corruption policy and the sharp decline in the economic situation. Russia is experiencing a major recession, and oil prices and security threats are spreading all over the world.

If customers can not attract customers to return, the luxury stores in Asia will be meaningless and the rate of return on investment is too low.

In fact, from the financial situation, Valentino is a rare positive growth in today's fashion industry.

Its parent company Mayhoola reported that its Valentino sales increased by 9.4% to 25 million 600 thousand euros in the first quarter of this year, up from 23 million 400 thousand euros a year earlier, while in the US and Japan, there was a double percentage growth rate.

And the company is still actively starting new products, such as the recently launched basic series and Wonder Women capsule series, which is also hosting the installation art exhibition in New York.

All kinds of actions can see the efforts made by the brand in the period of economic turbulence.

These actions to stabilize the US and European markets and Valentino's past

It comes down in one continuous line.

In the past few years, Burberry, Gucci and other brands have made great profits in China through the rapid economic development. However, Valentino has shown a dull reputation and reputation. The reason is that although it attaches importance to China, its efforts are still being spent on the stable luxury market such as the European and American markets and the Korean and Japanese markets.

Its attitude toward opening stores in China is also more cautious. In 2014, its number of stores in China was 20, far below the Gucci of 50 stores.

It was not until last year that it began to implement plans to expand stores in China.