Columbia Sales Recorded A 10% Increase In The First Three Months.

U.S.A

The company released its first quarter sales record, which exceeded analysts' earnings expectations.

Net profit rose 20% to $31 million 800 thousand in the quarter and diluted 45 cents per share, exceeding the 33 cents earnings forecast of analysts at FactSet.

For the first three months ending March 31st, Columbia

A record increase of 10% recorded a record sales of US $525 million, up from US $479 million in the same period last year, exceeding the expected sales of US $494 million for analysts of FactSet. The company's operating cash flow in the quarter was US $97 million.

CEO Tim Boyle of Columbia points out that the diversified brand portfolio of the company has driven the strong sales in the first quarter, while the direct selling channel sales in the US region have soared by 20%, and the wholesale channel has also increased.

Its brands include Columbia, Sorel, prAna and Mountain Hardwear in double-digit growth in the US region.

Sales in the US, Europe, Africa and the Middle East have increased, but sales in Latin America and Asia Pacific have been declining.

Sorel brand global sales increased by 35%, prAna brand global sales increased by 12%, gross margin declined slightly from 47.8% in 2015 to 47.1%.

Company officials revealed that the company plans to raise gross margin by 30 basis points this year. The net sales growth target is planned in the median, net profit is expected to be between $184 million and $191 million, diluted earnings per share 2.60 to 2.70 dollars.

Tim Boyle reveals that the company's strong assets and liabilities make the financial consideration of the company's long-term development and investment strategy more carefully, which will help the company's long-term development and enhance its profitability.

Columbia has risen 11% in the past six months, and yesterday's stock price closed at $61.33.