Physical Store: Innovation In Environmental Cracking

I do not know if you still remember that Alibaba, which has been responsible for the decline of physical stores for several years, seems to have made a big U-turn on this road. The Institute of Alibaba Research Institute throws a false proposition on the decline of physical retailing. It can not help but be stunned: after buying Yintai and Suning, even the "sexual orientation" immediately changed.

Ma did say that a physical store would never die, but this is just a right nonsense.

Internet companies themselves do not create goods and services, and more importantly, enhance the efficiency of goods and services.

However, this can not give any guarantee to a specific entity or entity store.

Because not every family

But most of the stores will be out in the future.

The environment has been fission, entity retail enterprises have been shouting innovation, but when lying on the count of money, there is no pressure, no power, mostly thunder and heavy rain, but now it is forced to carry out business innovation, and there is no way out, and this trend will become more prominent in 2016.

Therefore, perhaps we will see that the emergence of offline enterprises in O2O is different from the existing full mode led by Internet companies, the small format, the theme and experiential shopping centers repositioning and layout, and so on. A new round of innovation in physical retailing is gaining momentum. Although there has been a sense of hate for retail companies over the past few years, we should not underestimate the potential that enterprises can inspire in the face of the challenges of life.

In those days, WAL-MART was the pioneer of discount stores. Carrefour was the director of a one-stop shopping. Metro was the promoter of storage stores, and 7-11 was the forerunner of convenience stores.

When the market changes significantly, new formats, new models and new exploration will help to get growth opportunities.

Without exception, only in the forefront of industrial change can we have the chance to become a leader.

More than 230 square meters of a fresh based store, the average daily sales of 40 thousand yuan, and is still on the rise - yes, this is still known as the innovation of Anhui Le City supermarket's new format "fresh legend" in 2015 to bring the shock of the format.

As I pointed out in the 2015 forecast of China's retail industry development, the big and all advantages are being overtaken by small and beautiful delicacy.

In 2016, small and beautiful formats will become the hot trend of pformation. This is evident from the "China chain" symposium held in Hefei in September on the trend of China's retail business trend of miniaturization.

Some excellent

The enterprise has already been on the road of pformation, and has rapidly become a "roadside professional shop", baking shop, snack bar, fruit shop, cosmetics shop, mother and infant store......

The ultimate category management, small area, exquisite decoration, a certain category to understand thoroughly, with specialization, refinement, differentiation and convenience to better cater to the new consumer demand.

At the same time, the cost of opening stores will be reduced, the speed of opening stores will be improved, and the gross profit of products will be improved.

The channel is king, and the big shop has been abandoned. Who can think of the scenery that has hundreds of big stores?

But the trend of wind and water turns, and when the format meets the life cycle and the market situation is coming down rapidly, the advantages that these enterprises have at that time may become their biggest burden overnight.

And small and many small and refined small format can be displayed again.

Value has become the largest capital for revaluation of retail industry.

The one hundred fruit orchard of the small fruit shop has won the 400 million A round of financing in the past year.

Small format will become the main battle form of the three or four tier market in the future.

This will be the breakthrough direction for the future super business pformation.

The gradual marginalization of hypermarkets has long been a trend.

Small and fine formats can quickly blossom everywhere in the three or four line cities, which can quickly cover the main outlets in the city, and truly meet the precise demand of the community's category. This will be the real community business in the future.

At the same time, the three or four line market is the nerve endings of all markets, and the last mile of all electricity providers.

Small format, whether offline or offline, is the most essential and convenient way to solve the last mile.

But unfortunately, some enterprises are still indulging in the scenery of big shops. The threat and the pformation of business mode are so fast.

In particular, some small and medium enterprises are not paying much attention to the rapidly changing industry trend. They should really give them a head start: they were born in trouble and died in peace and happiness.