Zhucheng Promotes Textile And Garment Industry Pformation And Upgrading With Fashion Design

In May 11th, the 2016 sixteenth China (Qingdao) International attracted much attention.

Officially pull the curtain.

On the 12 day, Zhucheng held the Hyatt Regency at Lu Shang, Qingdao.

Zhucheng theme press conference.

On the afternoon of the afternoon, "jinnoer" men's wear, Sangsa high grade underwear and "babby angel" from Zhucheng's Golden Lion square from Zhucheng.

Five famous brands such as Yutai knitting and "Denim" art cowboy are also released in the form of fashion Zhucheng fashion show, which shows the research and development achievements of individualized, functional and high-end customized products of Zhucheng clothing and textile brand enterprises.

Taking advantage of the good development foundation of the textile and garment industry, Zhucheng firmly grasps the development trend of the industry and the opportunity of upgrading domestic consumption, takes brand and fashion as the direction, increases investment in design innovation, and applies advanced means such as Internet plus, big data and intelligent manufacturing to introduce creative talents to accelerate the pformation from manufacturing links to independent R & D design and build up its own brand.

At present, there are 50 thousand tons of yarn per year, 5 million 500 thousand suits, 8 million denim and casual wear, 200 million knitted garments (set), and a number of brand enterprises such as the bridegroom, Tian Yan, Yutai knitting and cherry blossom clothing, etc., and the whole industry has 131 large scale enterprises, including 2 listed companies, 6 well-known trademarks in China, and 8 famous brand products in Shandong.

Zhucheng textile and Jinwei Textile Co., Ltd. was awarded the title of "the top 100 cotton textile enterprises" in 2014 - 2015, selected by the China Cotton Textile Industry Association, and the "Di Nimes" brand led by Chen Wen, the art director of Nimes di Shandong Polytron Technologies Inc, has become an important brand leading the trend of international cowboy fashion, and has been awarded the "Chinese clothing growth brand" by the China clothing association and won the Fashion Awards of 2015.

Chen Wen has won the highest award of the nineteenth China Fashion Design - the Golden Summit Award. It is the first designer of the Shandong fashion design circle to win the highest award in Chinese fashion design for many years.

The acquisition of these honors marked Zhucheng's breakthrough in creating a "fashion city", promoting the pformation and upgrading of the garment industry and the innovative development of the fashion industry. It is also a milestone in the pformation of Zhucheng's clothing from "manufacturing" to "creating".

Zhucheng promotes the pformation and upgrading of the textile and garment industry with fashion design, and focuses on the research and production of new functional fabrics and the fashion and high-end pformation of clothing.

In the textile industry, aiming at the market demand, we should speed up the development of functional fibers, differential fibers, composite new fibers and health care fibers, and do a good job in research and production of new functional fabrics.

Apparel industry, on the one hand, efforts to improve the level of clothing design.

Strengthen the connection with China Textile Federation, China clothing association, Beijing Institute Of Fashion Technology, Donghua University and so on, and guide enterprises to deepen cooperation with excellent designers at home and abroad.

Grasp the construction of Tian Yan costumes jeans industry incubator, and build a national industry chain demonstration platform.

On the other hand, we should do a good job in cultivating our own brand.

Zhucheng supports qualified enterprises to actively cultivate their own brands, do well in brand operation and seize the high-end links in the value chain.

Encourage the groom, sang Sha and other enterprises to strengthen international cooperation, embedded in the global industrial chain of well-known enterprises, and rely on their efforts to become bigger and stronger.

Support enterprise's customized system construction, innovate network marketing mode, enhance brand awareness and influence.