Why Did Adidas Decide To Sell Golf Equipment Business?

Mark gold (MarkKing) is

The chief executive of American company, before he took office, he served as Telme's CEO in 2003-2014.

In an interview recently, Mark Jin said Adidas decided to sell golf equipment business, which is a decision based on the company's overall situation and concentrating on core growth business.

"The biggest growth opportunities for companies are in running, fitness and baseball, and we will do more in these areas."

Mark Kim told reporters, "by contrast, golf business is more difficult to concentrate."

In the past eight quarters, golf business suffered sales decline in the past seven quarters. In May 4th, Adidas decided to sell Telme (TaylorMade), Adams (Adams) and Ashworth.

Taylor Adidas is the only black spot in Adidas's 2016 quarter earnings report.

The company will strengthen the Adidas golf brand.

and

Such subdivision, so it is likely to retain Jensen Dai Yi, Dustin Johnson and Sergio Garcia spokesperson.

However, golf equipment business will be sold.

Mark gold admitted that change is necessary: "Golf needs to change the entry point of competition to attract new consumers.

I think this game will find a way to do it, whether it takes five years or ten years. "

But the primary task is to find a buyer who needs golf clubs and is ready for a more long-term vision.

It looks like a venture capitalist.

Will this bring up the next Goldstone company to dominate the Far East market after the change? Everyone will wait and see.