Li Jianfeng: Wonderful Flax Dream After 80 Wonderful

Xinshen linen life experience shop opened in Zhen Ze town. It opened a journey to experience the green flax life for tourists during the May 1 holiday.

From neon T to the "Ma element" experience shop, linen seems to have become more vivid in the press's impression, which is much more fresh and fashionable.

With the new Shen Linzi 80's successor and chairman Li Jianfeng's talk, it almost "updated" the reporter's impression of the new Shen linen.

Walk into this little "Ma element" experience shop, green plants, elegant furnishings, and ubiquitous linen, as if carrying tourists into a quiet living space.

The beautiful scenery of the water village outside the window, the blue slab of the old street, and the cultural stories that have been circulating here for thousands of years make all these things merge into one.

Change and remain unchanged, and essence is essence.

The industry knows that for many years, Shin Shen has made unremitting efforts in building the brand, and has now become synonymous with Chinese linen fabrics.

Reviewing the development process of Xinshen, the idea of locking the linen industrial chain from 1988 was set up, from spinning, weaving, home textiles, and so on.

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Along the way, in improving the product category of the enterprise itself, it greatly broadens the consumer awareness and application fields of linen fabric.

After taking over the new Shen from his father's hand, Li Jianfeng was invariable to make an effort to make a development strategy around the linen industry chain. It changed from the perspective of the new generation, and used his own "language system" to interpret the linen culture.

Under his constant thinking, Xinshen will precipitate the understanding of linen culture and eventually write on "linen fabric dreamer".

It is interesting that Li Jianfeng joined more partners in the dream of new Shen and added more real content.

"Xinshen is a platform where the dream of new Shen, the dream of a designer, or the dream of an entrepreneur can be deeply integrated, flying and landing."

Li Jianfeng said.

The birth of this new life hall in Zhen Ze ancient town is an example.

This ancient town life hall is a resource sharing, it is not directly battalion, but cooperation with shopkeepers.

New Shen is responsible for providing

The whole job of decorating is to create a linen house for shopkeepers and provide a place for shopkeepers.

Here, according to the charm of Zhen Ze ancient town, Xinshen will display flax ornaments one by one. Besides, other brands of linen clothing and accessories can also be absorbed into the market, not only the new Shen.

Li Jianfeng said that our aim is not to make profits, but to create a flax living space in line with the brand's connotation.

Flax needs to be recognized, experienced and understood by more people.

New Shen hopes to share online.

On the fashion week, we share flax fashion, share linen fabrics for brands, and, of course, do not forget to share fashionable and environmentally-friendly green flax lifestyle with consumers.

"Linen element" flax life experience shop is undoubtedly an important way to open service and experience.

Later, Xinshen will start the flax cultural life Museum and extend the flax lifestyle to more people who love nature and love life.

To create "creators" to meet consumer demand.

Xin Shen is slow to work hard for his dream.

In the consumer goods market, the slow and slow simmer is a necessity. It also illustrates the forerunners of the forerunners.

Li Jianfeng always said to his team, "slow down, slow down, and don't worry about facing the market."

Of course, this does not mean that the market level of the new Shen is not high, but on the contrary.

Xinshen's product innovation is aimed at meeting the needs of customers and market demand. It is summed up in one sentence: "it is never for pure material to do research and development."

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Over the years, Shin has taken the pformation of products as the starting point, constantly promoting the pformation of equipment, pformation of management and pformation of mode, and ultimately satisfy and create consumption trends.

For example, the consumption concept of post-90s has changed a lot. Maybe they do not chase big cards, but prefer a certain kind of symbol and style, and then they will like the products derived from this symbol.

Therefore, Shen Shen will follow the change of consumer demand.

In terms of product development, Shin Shen's innovation is combined with customer needs and needs to be moved to customize suitable linen fabrics for customers.

For example, customers want to make a linen material shoes, and Shen Shen will develop fabrics for the characteristics of this category.

Open the official WeChat of new Shen, you will find many interesting and small objects, such as lavender's Linen eye patch. When you see the instant of this sprout, your heart will melt half of it. It's very intimate.

In addition, linen clothing, household goods, shoes, hats and so on.

In the face of these, perhaps you are also the first to realize that flax can also play like this.

Another dream of "creating customers"

"We are now providing the overall solution of linen fabric to help customers achieve the whole process from imagination to physical objects.

"Li Jianfeng said.

How does new Shen make "keep pace with the times"? Originally, there is a product innovation platform similar to the incubator in the new Shen, where a group of "Chuang Ke" is gathered, creating new flax products spontaneously, or designing corresponding products according to the needs of customers.

This platform, which is full of the "new generation" atmosphere, is also from Li Jianfeng's hands. Most of the customers are Xinshen's employees.

"People are more familiar with linen as a companion all day. They are more familiar with the characteristics of flax than others. They are willing to extend flax to life. So long as they have ideas and creativity, they can not only release their potential for innovation, but also expand their product lines. Why not?" he said.

The development of Xinshen is full of innovative spirit, but it also retains its due prudence. The spirit of cross-border promotes the expansion of linen fabric application, but is firmly in the category of linen fabric providers.

This kind of persistence and boldness, in the hands of the 80's successor, has been so wonderful.

Is it not worth looking forward to?